Marketing Operations Specialist

COMPANY OVERVIEW

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow's breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter.

POSITION TITLE

Marketing Operations Specialist

POSITION OVERVIEW

This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the Director, Digital Marketing and Demand Generation, Corporate Marketing. The Marketing Operations Specialist is responsible for ensuring that our marketing technology, automation workflows, attribution, and analytics are seamlessly integrated and aligned with our business objectives. This role will help ensure our marketing efforts are efficient, data-driven, and impactful. You'll play a crucial part in providing a framework to help improve our demand generation strategy and support the execution of marketing activities across email, SMS, web, and other channels.

JOB RESPONSIBILITIES

1. Manage Marketing Technology:

          Oversee and manage our marketing automation platform (HubSpot) and analytic tools (Google Suite) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (Sitecore).

          Ensure seamless communication between systems and maintain a smooth flow of data across each tool.

          Optimize the tools and processes currently in place.

2. Create and Optimize Marketing Automation Programs:

          Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices.

          Identify and implement efficiencies that can be applied across various business divisions.

          Collaborate with the creative team and division partners to create and build effective emails and landing pages.

          Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goal.

          Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution.

3. Track and Measure Marketing KPIs:

          Utilize data analytics and learnings from previous campaigns to identify successful strategies and areas for improvement.

          Provide insightful post-mortem analysis of campaigns to division leaders.

          Make recommendations for enhancements based on the analysis of marketing Key Performance Indicators (KPIs).

          Help shape brand and product campaigns through data-driven recommendations.

          Analyze and identify key channels that drive lead generation, sales, and revenue. Establish efficient processes to recognize channels and touchpoints that yield high-quality leads and valuable customers and assign marketing attribution.

4. Collaborate Cross-Functionally:

          Operate within a Marketing Shared Service model positioned at the organization's core.

          Collaborate effectively with division marketing leaders, IT, sales, and other stakeholders.

          Ensure the success of all marketing campaigns through cross-functional teamwork.

          Help to define metrics of success.

QUALIFICATIONS - REQUIRED

          Bachelor's degree in Marketing, Business, or a related field.

          Proven experience in managing CRM (Salesforce a plus), marketing automation platforms (HubSpot a plus), and analytic tools (Google Suite a plus).

The successful candidate will have strengths in the following:

          Strong analytical skills with the ability to translate data into actionable insights.

          Experience in creating and optimizing marketing automation workflows.

          Excellent collaboration and communication skills for effective cross-functional teamwork.

          Detail-oriented with a focus on consistency and best practices in Marketing Operations.

          Proactive participant that will bring thoughtful ideas to the table.

          Trusted thought leader and a recognized subject matter expert.