Marketing Operations Intern

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

Tennant Company is a dynamic and innovative manufacturing company that reinvents how the world cleans. We are seeking a summer intern to join the Marketing Operations (MOPs) team and support key projects related to YouTube optimization and reporting, in addition to website analytics support and other projects as assigned. This internship provides a unique opportunity to gain hands-on experience in digital marketing, YouTube content optimization, and analytics while contributing to the growth and success of Tennant's online presence. 
The Marketing Operations intern will support the Global Marketing Operations team on various projects, primarily focusing on Tennant's YouTube channel and website analytics, while also learning about the variety of projects and tasks within the MOPs team such as email marketing, graphic design, content marketing, social media marketing and website management. The intern will have the chance to work closely with our experienced marketing team and understand how a corporate Marketing Operations team works cross-functionally and collaboratively with colleagues and global stakeholders.

At the conclusion of the internship, the intern will report out to leadership on their projects, insights, and expected impact of their work on the organization.

GENERAL RESPONSIBILITIES:

• Support Tennant's YouTube strategy execution, which includes video optimization, SEO research, video description writing, and channel organization
• Develop YouTube reporting process utilizing key performance metrics in YouTube Studio
• Project management and ownership of assigned activities
• Provide support and assistance to broader MOPs team as assigned
• Analyze web traffic, user behavior and conversion data to highlight impact of marketing efforts
• Communicate findings and insights through clear and concise reports and presentations

REQUIRED EXPERIENCE & EDUCATION:

• Two-or four-year college enrolled entering Senior year (or equivalent status)
• Digital Marketing, Digital Analytics, Digital Marketing Technology, or Marketing Communications major or program
• Strong interest in digital marketing, analytics, and content marketing
• Knowledge of YouTube platform and analytics tools (e.g., YouTube Studio)
• Familiarity with Excel spreadsheets and formulas or website analytics tools such as Google Analytics or Adobe Analytics
• Analytical mindset with the ability to interpret data and draw meaningful conclusions
• Excellent communication skills and the ability to work collaboratively in a team environment

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS: 

In addition to the general responsibilities, the following are requisite interpersonal and behavioral skills of the position:

• Demonstrated ability to work independently
• Adhere to timelines and project goals through prioritization and communication
• Organizational skills and accountability
• Ability to problem-solve
• Consistent attendance either onsite or remotely as needed
• Ability to take direction and accept supervision

Begin your journey with us. Let's reinvent how the world cleans. 

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, age, military service, pregnancy, sexual orientation, genetic information (including family medical history), marital status, gender identity or expression, parental status, political or any other non-merit based factors protected by state or federal law or local ordinance.