Marketing & Media Specialist

The City is now accepting applications to fill one Marketing and Media Specialistvacancy in the Office of the City Manager! Under general direction, the Marketing and Media Specialist will be charged with managing the City's brand, social media, and executing the City's marketing strategy. They will develop and maintain the City's social media, including, but not limited to blogs, video feeds, trending social networking sites and other resources. The Specialist will be responsible for attending and/or coordinating special events, developing, implementing, and coordinating a variety of print and graphic presentations for public information and promotional materials, and performs other related duties as assigned.

Distinguishing Characteristics:

Marketing and Media Specialist is a specialized class in the communications series assigned to the City Manager's Office, reporting to the Public Information Officer in the Communications Division. The position is highly skilled in evaluating trends and identifying social media audiences to determine the most effective platforms and communication methods to disseminate information about the City, reach residents, and engage the community. The incumbent will be experienced in graphic design and print layout, have excellent written and oral communication skills a be able to work with limited supervision.

$1,125 - $1,724 per month to offset Medical, Dental, Vision and Supplementary Life Insurance cost in addition to $250/year as a wellness reimbursement. Leaves will consist of thirteen (13) City-designated holidays and eighteen (18) hours of Floating Holiday Leave, Eighty (80) hours of Vacation Leave, and ninety-six (96) hours of Sick Leave/year.

• Build and maintain relationships with local media.
• Develop and execute a results-driven social media strategy.
• Create engaging content for the City's social media platforms, promotional materials, and public information.
• Assist in the creation and editing of written, video and photo content for operating departments.
• Attend events and produce live social media content.
• Establish and maintain a unified City brand voice across different social media channels.
• Monitor social media channels for industry trends.
• Create, refine, publish, and share daily content (original text, images, video, or HTML) that builds meaningful and unique connections with the community.
• Generate and perfect City pages within a variety of social media platforms to increase the visibility of the City's social content.
• Review analytics and create reports on key metrics.
• Stay current with social media trends and best practices.
• Research opportunities for new social marketing platforms and adapt processes to fit City needs.
• Review and approve content for other departments.
• Performs other duties as assigned.

Knowledgeof:

• Principles, practices, concepts, and techniques used in developing and executing marketing, public relations, social media and community outreach plans, programs, and strategies.
• Industry trends and media practices as they apply to developing and carrying out public information, social media, and marketing programs.
• Passion for social media and proficiency with major social media platforms and social media management tools.
• Excellent social media listening skills.
• Ability to understand historical, current, and future trends in the digital content and social media space.
• Strong copywriting and copyediting skills.
• Top-notch written and verbal communication skills.
• Ability to build and maintain relationships.
• Team player, with the confidence to take the lead when necessary.
• Proficiency with video and photo editing tools, digital media formats, and HTML.
• Community engagement experience.

Skill in:

• Defining issues, analyzing information and problems, evaluating alternatives, and developing sound conclusions and recommendations.
• Presenting proposals and recommending courses of action clearly and logically.
• Preparing clear, concise correspondence, reports, studies, and other written materials.
• Exercising tact and diplomacy in interpersonal dealings which are difficult and highly sensitive.
• Thinking strategically to consider the impact of decisions on the City.
• Establishing and maintaining effective working relationships.
• Working under pressure, changing priorities, and constant deadlines.
• Providing advice on effective communication strategy.

Education and Experience:

A combination of college level training and position-related experience equivalent to a Bachelor's degree with coursework in marketing, or a related field. One to three years' experience with social media marketing or content development.

Direct experience using social media management tools (Hootsuite, Sprinklr) and with Adobe Creative Cloud or equivalent digital media editing is preferred. Bilingual (English/Spanish) is also preferred.

Licenses, Certifications, and Equipment:

A valid State driver's license is required.

Physical Requirements and Work Environment:

The employee works under typical office conditions, and the noise level is usually quiet. While performing the duties of this job, the employee is regularly required to sit, talk or hear, both in person and by telephone, use hands to finger, handle and feel computers and standard business equipment, and reach with hands and arms. The employee is frequently required to stand and walk. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Employment Type: Full-Time