Marketing Manager - Uv Printers

A light-industrial UV direct-to-substrate printer manufacturer based in the USA founded over 18-years ago; LogoJET is a high growth company distributing products worldwide. It has made the INC. 5000 Fastest Growing Privately Held Companies list 6 times. LogoJET is a fast paced, high energy, fun work environment, which offers an exciting, unique product taking printing into the digital world. LogoJET is seeking a Marketing Manager, working remotely or at our corporate headquarters in Lafayette, LA, to join the team.

LogoJET is looking for a Marketing Manager with printing industry experience and a history of driving growth through multiple marketing strategies and channels. The Marketing Manager is responsible for developing and managing strategies for driving brand engagement, sales campaigns, web and social media traffic, and ultimately generating high-quality leads. The Marketing Manager will manage all aspects of marketing, including resources, marketing analytics/reporting, budget, and events.

Responsibilities

• Perform and update market analysis for LogoJET products and services
• Develop marketing strategy for UV printer line to generate high quality leads
• Develop and update UV printer marketing materials (including competitive analysis)
• Develop and track marketing campaigns/e-blasts & other outbound marketing
• Manage website content, changes/upgrades, SEO, and site traffic
• Manage social media campaigns, content, postings, and tracking
• Organize and coordinate industry tradeshows and events
• Help develop on-brand printed samples, applications & more to showcase LogoJET print quality
• Identify potential new markets, applications and/or market groups & create a plan for market entry
• Manage lead information and tracking
• Report on monthly strategy performance/evaluation for all aspects of marketing (ROMI)
• Manage and track marketing budget
• Produce branded PowerPoint presentations as needed
• Some travel to industry shows or corporate headquarters required
• Manage all print industry media contacts and advertising programs
• Manage influencer programs
• Manage website content, ensuring all information is accurate, current, and relative
• Other marketing-related duties as directed

Experience Required

• 3-5 years Print Industry
• 3-5 years Marketing Management
• MS Office & Salesforce fluency
• Creative & Graphic design skills
• Strong project management skillset

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus opportunities
• Commission pay

Experience:

• UV Print Industry: 3 years (Required)
• Marketing management: 3 years (Required)

Work Location: Remote