Marketing Manager | The Nest

MARKETING MANAGER

Columbia Hospitality, Inc. is seeking a Marketing Manager tasked with fostering the team culture, brand DNA, and reputation for a collection of properties we manage.  The Marketing Manager will bring enthusiasm to the team, flourish in a fast-paced environment, demonstrate experience in marketing leadership, and create an authentic and exceptional experience for guests, team members, and owners.

This position will guide and support the marketing efforts for an independent collection of hotels located throughout the northwest, including The LARK (Bozeman, MT), The FINCH (Walla Walla, WA), The Wren (Missoula, MT), and The SPARROW (opening 2024 in Boise, ID).

OUR COMMITMENT TO YOU:
"People never forget how you made them feel." Maya Angelou's famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.

Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other's backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

THE PERKS
*Eligibility of perks is dependent upon job status

• Paid Time Off & Paid Holidays
• Benefits - Medical, Dental, Vision, Disability,
• 401K with match
• HSA/FSA Plans with Company Contribution
• Discounted Lodging, Dining, Spa, Golf, Retail & Partner Perks
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus
• Employee Assistance Program
• "Columbia Cares" Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Online Learning Platform to Help You Develop
• Incentive eligible
• Cell Phone allowance eligible

THE BRASS TACKS
The Marketing Manager will perform the following functions:

• Act as the marketing resource and point of contact for all property leaders on marketing programs.

• Oversee social media including posting/message strategy, content creation, brand representation and community management.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead strategy on guest facing, revenue driving content - packages, promotions, programs, etc.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms
• Maintain property website content. 
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Assist in the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team to reconcile expenses on a monthly basis.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Oversee advertising and promotion campaigns, ensure deadlines are met, and report on performance.
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Additional duties as assigned.

THE NITTY GRITTY
The Marketing Manager will have the following qualifications:

• A bachelor's degree in marketing or business-related discipline or an equivalent combination of education, training and experience.
• 3+ years of experience in a Marketing Manager role in hospitality or a similar field.
• Experience with social media management
• Ability to thrive in a fast-paced environment and act with urgency.
• Strong organizational skills and attention to detail.
• Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Conviction for creating and managing operating processes.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.

Don't meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

COMPENSATION:  $70,000DOE

LOCATION
Preferably Bozeman, MT, Missoula, MT, or Boise, ID; however, we are open to remote work for the right candidate.
 

THE FINE PRINT
Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and these values.

Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect

Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.