Marketing Manager - Nyc Corporate

Pay Range: $100,000-$120,000 base salary (PLUS discretionary annual bonus)

Who we are:

The Domain Companies is one of the nation’s premiere real estate development and investment firms, focused on making a positive and lasting impact on the communities in which we build. Domain is responsible for a diverse range of mixed-use projects across the country, including multifamily developments; hospitality, retail, and entertainment venues; and shared workspaces.

Our success is a result of our community-focused approach, collective entrepreneurial spirit, and driven team that strives for excellence and innovation. The result is a dynamic environment that encourages creativity and offers growth and advancement opportunities.

What we’re looking for:

We’re looking to hire a skilled Marketing Manager in our New York City corporate office who is a strategic, inventive, and analytical portfolio marketing leader. The right candidate will have 5+ years of marketing experience; deep knowledge of the real estate industry; and familiarity with digital platforms and analytics tools, managing campaigns and budgets, and crafting compelling content for a variety of audiences. The Marketing Manager will partner with the Marketing Director and team to guide Domain’s campaigns and initiatives and work from our beautiful custom workspace in the Financial District in New York City.

Who you are:

You’re ready for a senior marketing role that allows you to implement winning apartment marketing strategies; create engaging content that speaks to residents, prospects, and partners; and refine our approach based on data and analysis. You want a supportive environment that allows you to flex both your creative and analytical muscles to generate innovative ideas and measure their impact. You’re looking for an opportunity to think creatively, study what is (or isn’t) working, and feel empowered to make strategic adjustments.

What you’ll be doing:

• With leadership and guidance from the Marketing Director and alongside the team, the Marketing Manager will be responsible for creating, managing, analyzing, and adjusting the marketing strategy for Domain’s operating multifamily portfolio and new developments in New York City.
• Work closely with digital agency partners and guiding them week to week on how to adjust our campaigns and strategy based on KPIs and our goals.
• With your existing knowledge on multi-channel marketing campaigns, determine which levers to pull to ensure campaign efficiency and qualified lead generation.
• Use metrics like conversion ratio, cost per lead, cost per lease, page views, time on site, and CPC to tell a story about our tactics and related performance.
• Evolve reporting that connects all of the dots – agency data, GA, CRM, and more.
• Collaborate with third party advertising partners to execute successful leasing campaigns.
• Help manage and create content for a wide range of audiences that captures leads for our properties, builds our internal brand, and furthers our community development initiatives. This includes social media visual content and onsite marketing collateral.
• Lead the retention marketing strategy and work collaboratively with onsite team members to feature partnerships that drive value to residents, launch engaging resident events, and deploy resident communication that showcases the benefits of living at a Domain community.
• Work with leadership to provide property marketing budget recommendations and support for Domain’s communities.
• Offer support for additional projects and tasks as required.

Skills, Experience, and Qualifications Required:

• Bachelor’s degree.
• 4-7 years of marketing experience, preferably in the real estate industry.
• Possess an entrepreneurial spirit - including critical thinking skills and a solutions-oriented approach.
• Ability to multi-task and juggle projects in parallel.
• Experience managing marketing budgets and digital advertising campaigns.
• Experience with ILS platform set up and management
• Ability to generate and analyze reports to make strategic marketing decisions.
• Synthesize marketing analytics and data to devise strategies for improvement and implementation.
• Proficiency with Microsoft Office suite (specifically Word and Excel).
• Proficiency with vital marketing tools, like Google Analytics, WordPress, MailChimp, CRM tools, social media platforms, etc.
• Excellent writing skills across a wide range of content (press releases, blog posts, email, and social media content, etc.) We’ll ask for writing samples.
• Experience managing a content calendar.
• Experience planning and executing email and drip marketing campaigns.
• Knowledge of marketing and real estate industry news, issues, and trends.
• Flexibility for occasional travel to properties and conferences.

Nice-to-Haves:

• Knowledge of the New York City, New Orleans, and/or Salt Lake City multi-family market.
• Experience in the hospitality/food and beverage industry.
• Yardi expertise.
• Graphic design skills.

Physical Demands:

• This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
• May occasionally involve stooping, kneeling, or crouching.
• May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time.
• Involves manual dexterity for using keyboard, mouse, and other office equipment.
• May involve moving or lifting items under 10 pounds.

Work Hour Requirements:

• Ability to work a flexible schedule based on company needs.
• Regular, dependable attendance and punctuality.
• Periodic travel is anticipated between New York, New Orleans and/or Salt Lake City.

Company Benefits:

• Health and wellness benefits with 4 different plan offerings.
• Company-paid Life Insurance and Short-Term Disability.
• Paid Parental Leave Program (up to 8 weeks of 100% pay).
• 401(k) matching program (up to 4%).
• 15 days of paid vacation, 7 sick days, and 11 company holidays annually.
• Competitive compensation with annual bonus potential.
• Fun extracurricular activities and perks.
• 2 Volunteer days and an annual community day where we get to give back, together!
• Professional development opportunities.

This job description is not all inclusive. The Domain Companies reserves the right to amend this job description at any time. The Domain Companies is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.