Marketing Manager

About the Role:
Grade Level (for internal use):
09
Predictive Marketing at automotiveMastermind is a talented group of individuals who focus on bringing innovative approaches to marketing. Our team creates and manages the production of B2C marketing campaigns on behalf of our automotive dealer and OEM partners.
The Marketing Manager is responsible for managing a portfolio of our automotive brands. You will develop a strong understanding of each brand, including their CI (Corporate Identity) guidelines and brand voice, and will create content for new and existing campaigns for your brands. In this role, you will also focus on lead-generation marketing and will utilize a CDP (Customer Data Platform) to set up customer journeys and automated email campaigns for each brand.
This position works closely with the design team to ensure our creative stays fresh while adhering to compliance guidelines. You will be expected to collaborate with internal and external teams to understand the marketing initiatives at the OEM level and how these can be incorporated into our dealerships' marketing campaigns. An ideal candidate will be someone with at least five years of experience working on a digital marketing team.
A Successful Marketing Manager will:

• Manage a portfolio of automotive brands, including complete ownership of each brand's CI guidelines, voice, sales events/monthly offers, design requirements, and general best practices
• Create and modify marketing campaigns utilizing your brand-specific expertise in tandem with general automotive marketing insights
• Oversee new projects from ideation through to scheduling, testing, and completion
• Collaborate with designers and email Marketing Manager to build customer journeys focused on driving engagement
• Perform detailed data analysis, including the ability to draw conclusions regarding campaign performance
• Propose and track improvements to customer journeys and orchestrate work across teams to ensure updates are completed and thoroughly tested according to schedule
• Manage marketing automation workflows across platforms to better leverage customer insights and engagement and to improve the overall customer journey
• Write strong marketing copy with concise and consistent messaging, and collaborate with designers, copy editors, and developers on new campaign creative across various marketing channels
• Manage and document compliance approvals for your brand portfolio
• Collaborate with development team, design team, and copy editors to ensure campaign edits are properly implemented
• Thoroughly proofread and approve campaigns and QA client data prior to deployment
• Develop strong understanding of campaign variables and logic (how specific data conditions trigger campaign content)
• Conduct market research to stay abreast of OEM marketing initiatives, such as sales events and new vehicle launches
• Respond to all relevant marketing-related inquiries and support requests, and resolve them in a timely manner

Minimum Requirements:

• 5+ years of digital marketing experience
• Bachelor's degree required
• Demonstrated success building customer journeys and/or lifecycle marketing
• Experience working with a CDP or marketing automation platform
• Effective time management over short- and long-time horizons, scheduling work and deliverable timelines for multi-month projects
• Meticulous attention to detail and accuracy
• Excellent communication (written and verbal) and interpersonal skills with attention to a high level of tact, diplomacy, timeliness, and confidentiality
• Solid project-management skills
• Strong analytical skills with the ability to examine data, draw conclusions, and present findings
• Ability to collaborate effectively with multiple teams and staff members across the company
• Problem-solving aptitude

Preferred Qualifications:

• Project-management experience, supporting multiple projects simultaneously
• Track record of optimizing workflows and brainstorming solutions to increase productivity and limit redundancies
• Experience implementing and learning new marketing technologies
• Experience sourcing vendors and building/maintaining vendor relationships
• Proficiency with project-management tools (Airtable a plus)

Expected Hours of Work:
This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
Compensation/Benefits Information (US Applicants Only):

• S&P Global states that the anticipated base salary range for this position is $54,400 to $93,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us

About Automotive Mastermind:
Our Company was founded on the idea that there are patterns in people's behavior that, with the right logic, can be used to predict future outcomes. We are a small but rapidly growing SaaS organization that works in partnership with our customers to create solutions that are simply not found anywhere else.
Our proprietary software-as-a-service helps automotive dealerships and sales teams better understand and predict exactly which customers are ready to buy, the reasons why, and the key offers and incentives most likely to close the sale. Its micro-marketing engine then delivers the right message at the right time to those customers, ensuring higher conversion rates and a stronger ROI.
To learn more visit: https://www.automotivemastermind.com/
What's In It For You?
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.

For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/
Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn't stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)