Marketing Manager

Webb Automotive, a thriving family-owned company with over 50 years of success in Illinois and Northwest Indiana, is expanding its team and seeking a dynamic Marketing Manager to drive growth and innovation within the Webb Automotive Group.
Position: Marketing Manager
About Us:
At Webb Automotive, we're more than just a company - we're a family that values continuous learning, embraces change, and fosters an environment of innovation. Join us as we expand our legacy and offer you the opportunity to make a significant impact on your career.
Benefits:
- Health insurance with company contributions
- Dental, vision, and Aflac insurance options
- Paid life insurance
- 401(k) with company matching
- Paid vacation
- Family-owned and operated
- Positive work environment
Essential Responsibilities & Duties:
- Collaborate with leadership to establish and execute marketing goals aligned with business targets.
- Drive marketing plans across multiple platforms to ensure profit growth and expand dealership products and services.
- Oversee advertising and promotional projects, including website content, social media marketing, and email campaigns.
- Coordinate with third-party advertising agencies on SEM advertising, SEO strategies, radio, television traffic, and print/direct mail outlets.
- Conduct monthly meetings with digital vendors to set clear goals, review data, and ensure brand consistency.
- Analyze marketing performance reports, including BDC lead reports, CRM traffic reports, website analytics, and social media campaigns.
- Manage projects in progress, such as email blasts and digital creatives.
- Create and maintain online assets to address advertising needs and ensure brand consistency.
- Research the market to identify opportunities, forecast trends, and generate innovative ideas to promote dealership brands and products.
- Develop original content for websites, blogs, social media, and other platforms using SEO strategies.
Qualification Requirements:
- 2+ years of relevant work experience in Marketing and Business Development Strategy.
- Strong time management, prioritization skills, and the ability to multitask are required.
- Self-motivated with the ability to manage goals independently.
- Expertise in digital marketing, including Google Analytics, Google Ads, SEO/SEM, Social Media Ads, Content Management, Email, and Marketing Campaigns.
- Experience working with and analyzing data through CRM.
- Graphic design experience is a plus.
- Automotive experience is a plus.
Ideal Candidates:
Marketing Coordinators, Digital Media Marketing Strategists, and seasoned Digital Marketing Managers are encouraged to apply! Candidates with a background of BDC Manager / Business Development Manager are welcome to apply.
Webb Automotive is an equal opportunity employer, committed to creating a workplace free from discrimination and harassment. We celebrate diversity and provide equal employment opportunities without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
Join Webb Automotive, where your innovative marketing ideas will drive success and where growth is not just a goal, but a celebration!