Marketing Manager - Conrad Los Angeles

Be a part of the newest luxury hotel in downtown LA,! As part of the highly anticipated billion-dollar project, , this will be the 7th Conrad Hotel in the U. S. and the 1st in California.

Located in the most exciting state-of-the-art development in DTLA, this luxurious 28-story hotel has over 300 rooms, a spa, 16,000 square foot rooftop with a pool deck, 12,000 square feet of event space, and 4 food and beverage outlets. This includes a signature restaurant, outdoor restaurant, lobby bar, and in-room dining
all in partnership with Chef Jose Andres' award-wining restaurant group, .

The Grand LA combines lifestyle, arts, and culture to provide a truly unique experience in Los Angeles. It is at the epicenter of downtown LA's cultural corridor across from the Walt Disney Concert Hall with two towers, a 45-story residential and 28-story hotel, and more than 176,000 square feet of retail space anchored by chef-driven restaurants and a collection of shops, entertainment, and hospitality.

Want to get an inside look? Take a .

What will I be Doing?

As Marketing Manager, you will report to the Director of Sales & Marketing and assist in the implementation of the marketing plan to increase hotel brand awareness. Specifically, leading all Marketing Planning & Execution strategies including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, and Video/Photography Assets, etc. All efforts should be focused on maximizing performance. Success measures include the following: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

The ideal candidate will have 1 or more years of combined marketing, advertising, and/or ecommerce marketing experience. Prior hotel/travel industry experience is preferred.

ESSENTIAL FUNCTIONS:

Marketing and eCommerce Planning and Execution

• Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotel's business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
• Planning & Budgeting: Develops strategic marketing plans and annual marketing budgets along with the Directors of Sales & Marketing. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as-needed based on performance data and demand/marketing shifts.
• On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations. Manage OpenTable platform including all marketing, reporting and analytics on this platform.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) leaders to support initiatives that focus on driving local and group catering revenue generation.
• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content & Asset Strategy: Manages the strategic direction and execution of marketing-specific assets and content, including but not limited to: Website Content, 3rd Party Site Content, Social Media Content, Digital & Traditional Advertising, Photography and Videography.
• Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals (including but not limited to: social, PR, Digital and Creative Agencies - if agency support exists)
• Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
• Social Media: Leads the development of a comprehensive social media strategy including content development, audience building and social influencer partnerships (for hotels with agency support, this may also include social media agency management).
• Partnerships:
  • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.
  • External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Ownership & Corporate Meetings, Presentations and Reports

• Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.
• In coordination with the Director of Sales & Marketing, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.
• Prepares marketing plan for annual budget review.
• In coordination with Director of Sales & Marketing, helps prepare marketing activity reports on regular cadence and on an as-needed basis.

SUPPORTIVE FUNCTIONS:

• Provides analysis to support the development of the annual business plan and on-going measurements.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills
• Excellent presentation skills
• Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.
• Ability to manages multiple projects and achieve deadlines.
• Media buying experience, both traditional and digital.
• Copy development
• Software/Program Skills/Knowledge:
• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, Twitter, etc)
• CMS Platforms
• Canva, Adobe
• Digital Analytics

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Access to your pay when you need it through DailyPay
• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportive parental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• : Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)

• Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

The annual salary range for this role is $67,000 - $68,000 and is based on applicable and specialized experience and location.

We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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