Marketing Manager

Join the Stouffer Legal team as our Marketing Manager! You will be our primary marketing professional and will oversee a team of two event coordinators that facilitate our marketing events. Our company's marketing budget is over $2 million and includes a combination of traditional and digital marketing strategies. In this role you will be responsible for creating and curating our content and evaluating the effectiveness of our marketing. Previous management experience is preferred but not required, and our ideal candidate has at least four years of relevant marketing experience.

Core Functions:

• Analyze and execute the company's marketing strategy, including traditional and digital marketing channels (40% of the time)
  • Reviewing google analytics and other data reports to identify trends and potential issues in our lead funnels
  • Review the funnel report after each marketing event
  • Evaluate and make recommendations for our client experience and employee experience (reading surveys, conducting employee surveys, reviewing workshop evaluation sheets, visiting the event locations to evaluate atmosphere, etc.)
• Conducting video interviews to promote our attorneys (20% of the time)
• Create or outsource the written and graphic content for social media posts, blog posts, and email newsletters (20% of the time)
• Effectively manage your team including recurring 1-1s, team meetings, and performance management (10% of the time)
• Continuous learning and personal development (5% of the time)
• Company/Employee Event Planning (5% of the time)

Core Responsibilities:

• Budget for our marketing spend using optimal allocation
• Accountability for marketing KPIs
• Management of the team
• Project management for execution of strategies

Recurring Job Duties include:

• 10+ hours a week creating and outsourcing content, including creating engaging social media posts (10 per week), outsourcing blog posts (2 per week), outsourcing articles (1 per week), creating informative email newsletters (1 per week), outsourcing landing pages as needed, and coordinating weekly podcast creation (including helping to conduct or schedule the podcast recording, outsourcing the editing and formatting, and making suggestions to increase listener engagement)
  • Oversee 1 podcast per week - 4 hours including setting up interview, determine which clips to highlight, and overseeing the outsourced editing
  • Create 10 social media posts a week with engaging content - 2 hours
  • Create or outsource 2 blogs a week with engaging content - 1 hour
  • Create 1 email newsletter every week - 1 hour
  • Outsource and approve 1 article a week - 1 hour
  • Create or outsource light design work and work with outside vendors to create contract design work - 1 hour
• 6 hours a week proposing and drafting marketing experiments (various content) to improve lead funnel (A/B testing on landing pages)
• 4 hours a week in team and individual meetings with your direct reports
• 4 hours a week creating KPI (key performance indicators) reports of current marketing campaigns (20 total campaigns)
• 4 hours a week tracking sales leads through a lead funnel and identify areas of improvement
• 4 hours a week reviewing, organizing, and presenting data reports from outside marketing consultants
• 2 hours a week attending senior leadership meetings with your peers
• 1 hour a week improving backlinks by working with other outside website administrators
• On a monthly basis:
  • Reach out to industry partners to pitch and coordinate strategic opportunities (5 hours)
  • Organize customer feedback into market positions and messages (2 hours)
  • Maintain and update the company's website and social media profiles (2 hours)
• Other duties as required, including handling administrative tasks such as scheduling meetings, organizing files, and coordinating with vendors

Our ideal candidate is results-oriented, focused on creating or outsourcing engaging content and quickly evaluating the effectiveness of those efforts. You are a self-starter, able to carry out the company's marketing strategy and put together the content to achieve that strategy. You enjoy learning and are curious to try new marketing techniques and tools. Collaborating with our marketing consultants, you will use our customer feedback tools to create consistent messaging and effective marketing campaigns. You are also excellent with technology, able to use common marketing tools and data dashboards. You have strong analytical skills, including data reporting and KPIs using Excel and other common resources. You are able to create content that is interesting and relevant to a diverse group of clients. You are highly-motivated with a great work ethic, and are passionate about marketing. You are very organized, able to keep track of what needs to be done and when, in order to meet objectives.

This a salaried position and the pay range is $85,000-110,000 annually depending on experience.

Your work hours will be 8:30a-5:30p and there will be minimal overtime.

This is not a remote position, the office is located in Towson, Maryland.

Our firm was founded in 2013 to help people with their estate planning and estate administration needs. Every day, we are developing technology to bring the benefits of the law to Maryland families, fellow attorneys, and other professionals. We strive to produce software products for the wealth industries to support professionals and their clients in growth. We are located in Towson, Maryland and serve clients all over Maryland, Washington DC, and Pennsylvania.

We have a friendly work environment that will make you feel welcomed and respected. At Stouffer Legal, a fast-growing family-owned and operated Law Firm, we know that achieving success means having Talent - YOURS. Apply now!

We greatly appreciate your interest in our company and can't wait to receive your application!

Job Requirements:

• At least four years' experience in a relevant marketing role (corporate marketing department or marketing agency)
• Bachelor's Degree in Marketing, Business, or related experience preferred
• Strong understanding of marketing principles and tactics, including digital marketing and social media
• Excellent communication skills, both written and verbal
• Strong analytical skills and ability to use data to drive decisions
• Strong organizational skills and attention to detail
• Legal knowledge is a plus, but not required
• Intermediate experience with Microsoft Office (Excel, Word, Outlook, OneNote, PowerPoint, Teams) and Adobe Creative Suite
• Experience with Office 365, including SharePoint and OneDrive

Benefits:

• Pay day twice a month on the 7th and 21st
• Eligible for benefits upon start date
• Health Insurance (CareFirst) with 50% company contribution
• Dental and Vision Insurance offered
• Short-term and Long-term Disability Insurance 100% paid by company
• Basic Group-Term Life Insurance 100% paid by company
• 401k Contribution with 4% match, no vesting period
• Paid-time off starts at 15 days per year and increases with tenure
• 7 paid holidays
• Employee discount
• Paid training

What you can expect in the Hiring Process:

• Submit application
• Phone interview (10-15 minutes)
• Virtual (Microsoft Teams) interview (1 hour)
• Submit 2 examples of design work and 2 examples of content creation (article, blog post, etc.) that you really love and share why you think it's great
• Complete candidate assessment (emailed to you)
• In-person interview (1 hour)
• Job offer and completion of pre-employment reference checks, etc.
• You're hired!

Cover Letter and Statement of Interest are encouraged but not required