Marketing Manager

Marketing Manager

At JCL Energy, we are people first! Our team of highly crafted individuals are working, and thriving, in the space that we know best; Industrial Transformers, Equipment, and Electrical Gear.

We have seen the market become fragmented; causing an unhappy workforce, difficulty doing business, and under-serviced customers. Our passion has never left, and we knew the time was right to take advantage of the opportunistic changes.

Unchained from Corporate affiliations, JCL Energy is boots on the ground. We welcome our customers into our “love bucket” and we are fluid in conducting business from a relational posture.

We continue to grow, and growth requires talented individuals. As a result, we are looking for our first ever Marketing Manager to take us to the next level. If interested, please read on to discover if you could see yourself joining our team as a Marketing Manager.

OVERVIEW

JCL Energy seeks a dynamic and experienced Marketing Manager to lead our enterprise B2B marketing efforts. As a key member of our leadership team, you will be responsible for creating, shaping, and executing our marketing strategy.

QUALIFICATIONS

• Bachelor’s degree in marketing, or related field of study.
• 3+ years’ experience performing and managing a wide range of marketing projects.
• Industrial transformer industry is a plus but not required.
• Solid understanding of design, copy and web practices.
• Expert knowledge of the creative business side and design is a plus.
• Stellar leadership, communication, presentation, problem-solving, and project-management skills are essential.
• In-depth knowledge of brand development and multichannel marketing models.
• Understanding of B2B marketing strategy and implementation
• Must be a creative and strategic thinker.

RESPONSIBILITIES

• Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with JCL Energy’s objectives, ensuring consistent brand messaging and market positioning.
• Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
• Lead a small but skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.
• Enhance Digital Presence and Visibility: Strengthen JCL Energy’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility, and attracting qualified leads.
• Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.
• Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
• Amplify the JCL Energy brand: Own and enhance the positioning and messaging of JCL Energy brand.
• Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

BENEFITS WE OFFER:

· Competitive Compensation

· Performance based annual bonus

· Vacation & Sick Time

· Extremely & individualized flexible work environment to offer work/life balance

· 401(k) plan with company match

· Medical, dental, and vision insurance

· Paid holidays

· And Much More…

JCL Energy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Pay: From $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Sharon, PA 16146: Relocate before starting work (Required)

Work Location: Hybrid remote in Sharon, PA 16146