Marketing Manager

Are you interested in joining a team that is continuously innovating to create the best experiences for members? Would you like to work for a company that has been rated a top employer and best place to work across the Northeast year over year? Do you want to be part of a company that is committed to giving back to the community?
At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.
Works with Marketing Leader in the development of new marketing strategies that foster business growth. Oversees the day-to-day operation of business line marketing activities while coordinating the execution of marketing strategies by performing the following duties personally or through subordinates. This will be accomplished through strong collaboration with business line leadership, peers within the marketing team, as well as establishing strong knowledge of the industry.
What you will do:

• Provides leadership to the function and/or staff, ensuring proper staffing and training levels of all team members with a focus on development and building bench strength while also complying with appropriate professional standards, laws, regulations and operating within the Club’s mission, leadership values and the members’ interest. Develops multi-year plans/budgets and manages the integration of all aspects of the function across all required Business Lines and geographies supported; maintaining knowledge and awareness of new developments in the function, potential applications to further Club initiatives and makes recommendations regarding the use of internal vs. external services, reporting on such activities and proposals and managing ongoing vendor relationships.
• Coordinates implementation of strategic marketing plans that support the operation’s ability to achieve sales objectives that may focus on new and existing members, policies, and/or sales, while maintaining overall member satisfaction. A strong focus on translating analytics to actionable marketing strategy is essential.
• Oversees and evaluates daily operation and workflow of the marketing team. Assigns work based on role, proficiency, aptitude, and schedule. Acts as advisor and mentor, sharing best practices for marketing activities and responsibilities; assists in their professional development, resulting in optimal marketing support for business line.
• Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Consults with other groups in marketing and e-Business to leverage creative, analytics, research, digital and direct marketing expertise to deliver marketing programs that result in improved ROI for the Club and its business lines. Ensure deadlines are met and media is produced at a high standard of quality.
• Partner with E-Business and Digital Marketing to coordinate promotion activities across the growing span of AAA’s digital and mobile platforms including mobile app, web/mobile web, social media, and search engine traffic (SEO/SEM).
• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
• Represents company at trade association meetings to promote product.

Education

• High School or GED Required
• Bachelor's Degree Sales, Marketing, Business Administration Required
• Master's Degree Sales, Marketing, Business Administration Preferred

Experience

• 4-6 years Progressive Management experience Required
• 4-6 years Relevant marketing experience in specified industry Required

AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.