Marketing Insights Analyst

Take the next step in your journey. At Millennium Trust Company, you will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey – relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.

Don’t meet every single requirement? Here at Millennium Trust, we believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture

HOW YOU WILL SOAR:

The Marketing Insights Analyst will report to the Digital Marketing Manager in the Marketing Department. This role is responsible for partnering with Millennium Trust Company’s Marketing group to analyze and identify key insights relevant to our business and marketing efforts. The incumbent’s primary responsibilities will include collaborating with Marketing Brand and Channel teams to understand the objectives and goals of key marketing missions. The role will lead data gathering, analysis, identification and share-out of key insights and trends that may impact our business and marketing. The ideal incumbent will be highly enthusiastic, proactive, and able to take initiative.

• Own the data collection, analysis, and share-out to support MTC’s business and marketing efforts
• Leverage Adobe Analytics, Salesforce, Marketing Cloud, Google Analytics, etc. data and visualization to develop, maintain and automate ongoing marketing reporting
• Ongoing (weekly, monthly) reporting updates and analysis including funnel conversion, paid media, website traffic/conversion, and email performance
• Interact with Marketing leaders, helping them leverage data and reporting to unlock insights and value
• Enable roll up view of data at the campaign level and drill down views at the audience, ad/creative, testing opportunities, etc. levels to unlock performance insights
• Provide continuous analysis and performance reporting on advertising investment and recommendations, working closely with the Marketing Leads to identify areas of improvement and adjustments to optimize campaigns in real time
• Audit and manage data hygiene across all channels and ensure data quality
• Work closely with Marketing leads, Product and Technology teams to ensure all tracking is in place and working properly
• Other duties as assigned

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor's Degree Marketing, Communications, Advertising, Public Relations, or related field
• 1-3 years of applicable experience
• Must be certifed in Adobe Analytics and have a history with Google Analytics
• Ability to manage, and analyze a variety of data sources across multiple business lines
• Ability to perform detail-oriented work while understanding the larger scope of projects and how they ladder to marketing priorities
• Strong creative, analytical and problem-solving skill set, with the ability to work within a team environment while handling multiple projects
• Experience managing campaign reporting and communicating performance and ROI across teams
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment
• Ability to take constructive feedback and willingness to learn and experiment
• Strong written and verbal communication skills
• Experience working with Salesforce and Marketing Automation Tools
• Experience with various data and analytics platforms (Google Analytics, Salesforce, Google Ads, etc.) to monitor return on investment of media buys, competitor data and ROI
• Ability to inform and/or write SQL queries when needed.
• Proficiency with Microsoft Office; particularly, Word, Excel and PowerPoint
• Technology and digital product savvy

MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end, we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.

We have been recognized for our remarkable growth on lists such as Crain’s Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In’s 2023 Best Places to Work and Gallagher’s 2022 Best-In-Class Employer awards.