Marketing Director, Analytics and Insights

Are you a forward-thinking individual with a passion for adopting new technologies and driving growth? We are seeking a Director of Marketing, Analytics and Insights to join our team at Wesco. In this role, you will develop and implement strategic marketing plans to drive profitable growth across assigned areas of our business. You will leverage your understanding of the industry and global market dynamics to develop and execute impactful marketing strategies and programs. We are looking for someone with experience in LLMs, generative AI, and other cutting-edge technologies to help us stay ahead of the curve. If you are a visionary team leader with a strong business acumen and a proven ability to maximize external market growth drivers, we want to hear from you.

Responsibilities:

• Work with leadership teams to develop, implement, and manage high-level marketing, strategies and plans for assigned strategic business units or functional areas, using a balanced approach that includes market intelligence, customer engagement, sales enablement, market awareness and demand generation.
• Align with marketing management to stablish and utilize defined performance metrics, reports and dashboards to measure progress against core accountabilities, including campaign effectiveness, sales growth and profitability, operational efficiency, vendor and agency management and budget administration, adjusting programs accordingly. 
• Develop and manage assigned strategic relationships with external stakeholders including suppliers, technology partners and industry influencers, with a focus on driving mutual profitable growth.
• Identify and implement innovative solutions to complex business challenges, leveraging your understanding of emerging technologies and their potential applications in the marketing industry.
• Work with cutting-edge technologies such as large language models, generative AI, and KML to drive business growth and gain a competitive advantage.
• Collaborate with cross-functional teams to develop and execute data-driven marketing strategies, utilizing advanced Analytics and machine learning techniques to gain insights, drive decision-making and ensure alignment and program orchestration. 
• Ensure high impact internal and external marketing communications in support of the Wesco brand to internal and external target audiences. 
• Support ongoing team development and make recommendations to drive functional excellence, efficiency and impact.

Qualifications:

• Bachelors Degree - Marketing, business, analytics, communications, public relations required; Masters Degree - MBA preferred
• 10+ years experience in marketing, branding, communications, business development or related functions
• 5 years managing high performance marketing teams, including recruiting, developing and managing on-site and remote personnel
• 5 years experience in a business-to-business (B2B) industry or equivalent
• Strong business acumen with a proven ability to maximize external market growth drivers, technology trends and differentiated competitive positioning 
• High level of digital dexterity, with experience using enterprise -level technology platforms
• Ability to effectively communicate across all mediums and with all levels of the organization
•  Significant experience in strategic planning and management of programs, resources and budgets
• Ability to successfully navigate complex global matrix organizations
• Excellent project management skills and ability to handle wide range of concurrent activities
• Mastery in business and market intelligence, market segmentation, predictive modeling, Analytics and data visualization
• Proficiency in adopting and utilizing new technologies, including large language models, generative AI, and KML
• Demonstrated experience in leveraging advanced technologies to drive business growth and gain a competitive advantage
• Innovative mindset with a strong understanding of emerging technologies and their potential applications in the marketing industry
• Ability to simplify complex data and trends into clear, actionable commercial insights
• Knowledge of data management, security and administration best practices
• Visionary team leader with the ability to build a robust, global market analytics function
• Ability to travel up to 25%

Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.

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