Marketing Director

The Marketing Director is responsible for the management and administration of the overall marketing program and department at Cahuilla Casino and Mountain Sky Travel Center. He or she will oversee marketing, generating revenue with innovative ideas, knowledge of demographics and systems data to determine relevant marketing techniques, including external advertising, promotions, and Elevate Club Tiers.

DUTIES AND RESPONSIBILITIES:

1. Conduct market research, preparing and submitting reports to management
2. Provide assistance and manage the coordination of all advertising, special events and other promotional programs, including Elevate Club
3. Manages relations with external vendors and sources
4. Maintains marketing budget
5. Delivers assignments / projects on time by setting priorities to manage multiple tasks and projects
6. Creates promotions’ submissions and associated communications materials that provide complete information to employees for use as rules, regulations, and process instructions
7. Completes direct mail and promotion proformas in a timely manner
8. Performs direct mail extractions as necessary within required timeline to ensure mail is not delayed
9. Develops policies and procedures for Marketing Department
10. Develops marketing staff by providing information, education opportunities, and experiential growth opportunities
11. Ensures that all contracts and agreements are executed, tracked and filed
12. Manages analytics of marketing calendar, promotions and recommends actions based on analytics. Understands response and recognizes opportunities
13. Develops, manages, and coordinates all public and media relations for Cahuilla Casino
14. Creates and Reviews all advertising campaigns, including radio, television, outdoor and print advertisements
15. Maintains consistent messaging through all communications for Casino, Elevate Club and Restaurant
16. Coordinates with General Manager when dealing with the media regarding any public relations issues
17. Manages and recruits Marketing personnel
18. Ensures articulation of Cahuilla Casino’s desired image and position
19. Grows Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond
20. Ability to relay details to the casino and guests.
21. Ability to work with media vendors, specify placement, write copy and direct creation of advertizing pieces
22. Experience with developing and coordinating casino promotions and entertainment.
23. Knowledge of regulatory submissions, marketing proformas and basic casino floor operations.
24. Light graphics ability a plus.
25. Additional duties and responsibilities as necessary or assigned.

QUALIFICATIONS:

1. A minimum of 7 years experience in marketing management and 2 years experience in a casino marketing department required
2. BA in Marketing or related field strongly preferred
3. Must have knowledge of local and regional specialized groups, organizations and centers in order to increase revenue.
4. Must have knowledge of local media and print organizations in order to meet position requirements
5. Ability to relay details to the casino and guests.
6. Ability to work with media vendors, specify placement, write copy and direct creation of advertising pieces
7. Experience with developing and coordinating casino promotions and entertainment
8. Knowledge of regulatory submissions, marketing proformas and basic casino floor operations
9. Graphics ability a plus.
10. VizExplorer super-user preferred
11. Additional duties and responsibilities as necessary or assigned
12. Must have strong guest service, public relations, and interpersonal skills
13. Ability to maintain a professional appearance and demeanor
14. Willing to train all casino staff on new programs and attend trainings
15. Computer literate in entire Microsoft Suite
16. Able to pass Title 31 exam
17. Must be able to work in a loud and smoke filled environment.
18. Must hold a valid Driver License.
19. Able to obtain and retain gaming license through the Cahuilla Tribal Gaming Agency.
20. Must be able to complete the 90-day Introductory Period in consecutive days as scheduled.

ACCORDANCE WITH TITLE VII OF THE 1964 CIVIL RIGHTS ACT, SECTION 701 (b) AND 703 (I), PREFERENCE IN FILLING ALL VACANCIES WILL BE GIVEN TO QUALIFIED NATIVE AMERICANS.

PHYSICAL REQUIREMENTS/WORKING CONDITINS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their job.

While performing the duties of this job, the employee is frequently required to walk, sit, use hands to finger, handle or feel, reach with hands and arms, climb or balance, stoop or bend, and speak and hear.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

While performing the essential functions of this position, the employee is occasionally exposed to outdoor weather conditions and required to move about he Casino floor and exposed to a non-smoke free environment.

Cahuilla Casino is committed to a drug and alcohol free workplace. Any job offer is conditional upon successful passing of a pre-employment drug test and must qualify for a Cahuilla Gaming License, which includes an extensive background security check.

If none of the applicants should meet the stated qualifications, applicants whose education and experience are less than the stated requirements, may be interviewed and hired provided the applicant hired submits a formal written training plan within (30) thirty days which can be completed within a “reasonable time” agreed upon by the supervisor and the applicant. Applicants who are hired and fail to meet the agreed upon formal training program, will be discharged upon failure to complete the specified training as so scheduled.

A drug test will be required prior to employment and periodically thereafter.