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Form of workJoin Martin's Point Health Care - an innovative, not-for-profit health care organization offering care and coverage to the people of Maine and beyond. As a joined force of "people caring for people," Martin's Point employees are on a mission to transform our health care system while creating a healthier community. Martin's Point employees enjoy an organizational culture of trust and respect, where our values - taking care of ourselves and others, continuous learning, helping each other, and having fun - are brought to life every day. Join us and find out for yourself why Martin's Point has been certified as a "Great Place to Work" since 2015.
Position Summary
Employee must live commuting distance to Portland, Maine.
Job Description
Position Summary:
The Marketing Data Analyst provides decision support and recommendations to leadership through detailed and complex analyses of marketing strategy, which includes customer growth, retention, and activation. The Marketing Data Analyst will evaluate, define, and deliver best practice customer data solutions based on business needs. The Marketing Data Analyst acts as a liaison between Product Marketing, Customer Insights, Business Development and Market Analysis, Lines of Business, and other related departments to provide accurate, timely, and consistent information, as well as the sharing of learnings and opportunities across the business units, which enables informed decisions related to improving operational and product performance.
Key Outcomes:
- Builds and maintains operational reports, dashboards and marketing-related datasets to inform leadership on product related trends, performance, and market landscape
- Creates monitoring and tracking reports and dashboards and conducts analyses to inform business decisions and activities related to LOB customer acquisition, and retention
- Serves as the main source of reporting and analysis in support of customer facing marketing campaigns
- Presents findings of Marketing related reporting and analysis to all levels of leadership
- Effectively designs and presents reporting and analyses of LOB competitive position in the market to all levels of leadership
- Interprets business requirements to develops custom solutions for marketing initiatives
- Supports the technical delivery of custom development, integrations, and data migration elements of new applications
- Manages technical scopes of marketing related projects
- Supports LOB reporting needs related to CMS, DHA, and internal audits
- Collaborates with other analysts to share knowledge and improve customer service
- Fulfills Marketing ad-hoc reporting and analysis requests
Education/Experience:
- Bachelor's Degree or equivalent combination of relevant education and experience
- 3 years of experience with strategic data analysis and data visualization required
- Experience with Google Analytics or equivalent enterprise analytics platform
- Experience with Tableau or equivalent data visualization platform
- Experience working with medium to large datasets from a full marketing technology stack (email, social, SEO, SEM, display, mass media and direct mail)
Required License(s) and/or Certification(s):
- Salesforce Certification(s) a plus
Skills/Knowledge/Competencies (Behaviors):
- Demonstrates an understanding of and alignment with Martin's Point Values
- Develop knowledge and understanding of business processes at MPHC, as well as the features and functionality of applications and reporting tools to present product data in meaningful ways
- Ability to interpret and scope business and customer requirements
- Continuous Learner
- Self-motivated, detail-oriented and organized
- Excellent verbal and written communication skills
- Able to work independently and as part of a team
- Ability to work in a varied, fast paced environment
- Demonstrated ability to troubleshoot problems
We are an equal opportunity/affirmative action employer.
Do you have a question about careers at Martin's Point Health Care? Contact us at: jobinquiries@martinspoint.org
