Marketing Data Analyst

Join our client, an American company that develops, markets, and operates a mobile app, offering ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery.

Job Description:

• We are looking to hire a Marketing Analyst to partner with our Marketing organization. You will be supporting the Product and Brand Marketing team, focusing on strategic insights and campaign design and measurement. You will navigate the Marketing and Product worlds to understand how marketing efforts impact business outcomes, using data to shape product engagement and customer behavior. 

 
Responsibilities:

• Perform research and present insights to guide decision-making across the marketing org, including: prioritization across campaigns, optimization of strategies, and target audiences
• Design experiments to test hypotheses and analysis to measure business impact.
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics.
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders.
• Partner with Marketing, Product, Science, and Lines of Business to ensure analyses are robust and primed to have a direct impact on marketing planning.

 
Qualifications/ Requirements

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields.
• 3+ years’ experience in strategy, research, consulting or marketing at a tech, media or financial services company; marketing or advertising experience is a plus (but not required)
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Experience with A/B testing Demonstrated data analysis and problem-solving skills.
• Strong business writing, presentation building & delivery, executive briefings skills.