Marketing Copywriter

Title:Marketing Copywriter
Primary Location: Grand Rapids
Employee Status: full-time, exempt
Estimated Hours/Week: 38
Remote: Yes - hybrid schedule
What You'll Get: (note varied offerings based on role and hours)

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401 (k) with company match and pension.
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
• Tuition reimbursement
• To see a full list of our benefit offerings - check out this helpful guide!

About this position:
LMCU is looking for a Marketing Copywriter that will work with the marketing team to help formulate creative concepts and ideas. This position will be responsible for writing creative, engaging, persuasive, captivating and informative content in the form of SEO, blogs, articles, landing pages, support for the credit union's website, etc. Additionally, the Marketing Copywriter will be responsible for competitive research for certain business unit needs to inform their overall work for LMCU. This role will also be responsible for creative writing used in other marketing tactics like billboards, ads, social media posts, direct mail pieces, and radio ads. Business communication pieces could include press releases, sponsorships, and related.
What you'll do:

• Develop and write impactful copy that supports the strategic goals of our internal business teams and enhances the creative messaging of our marketing projects.
• Responsible for content creation and execution of all marketing campaign elements across the credit union's significant business units. Copywriting tactics include, but are not limited to, all member story content and messaging: direct mail, digital ads, TV commercial scripts, paid search terms, paid social ads, organic social post copy, website copy, blog copy, all copy in the newsletter, press releases, the Impact report, the annual report, all marketing emails to members and non-members, in-branch materials, commercial brochures and materials, ad and newspaper copy. A heavy emphasis will be on digital content creation (i.e. blog posts, online articles, email newsletters, podcasts, social media posts, websites, landing pages, and online ads).
• Collaborate and work with the marketing team by providing creative ideas and suggestions in the development of marketing concepts and programs for our internal teams. This includes participating in meetings with internal business groups.
• Continually research credit union and financial industry data to stay current on relevant trends impacting and potentially impacting, our business.
• Develop a competitive data base to gain a firm understanding of the strengths and weaknesses of our competitions' products and services, points of differentiation, and of our opportunities so collectively a firm knowledge base is established from which to draw from to develop and write impactful copy.

What You'll Bring: You'll like this position if you have...

• Three years to five years of copywriting experience required, or similar experience in a marketing role.
• Strong proofreading experience and familiarity with standard style guides.
• SEO and key search term experience is strongly preferred, but not required.
• Bachelor's degree in communications, marketing, advertising, English, journalism, or related field of study.
• Knowledge of WorkZone preferred, or other content management systems.
• Familiarity with writing for a wide variety of marketing mediums is preferred (i.e. newsletters/blog posts and brochures to billboard headlines and scripts for television broadcast and radio spots).
• Familiarity with both Mac and PC Microsoft environments is a plus.
• Demonstrated success working in a fast-paced creative environment.
• Team-oriented creative with a desire to collaborate.

Who We Are:
We're proud of our past, thrilled with our present, and couldn't be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.
It's about always doing what's best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.
You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at: Careers@lmcu.org
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at: (616) 242-9790
Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.
LMCU is an Equal Opportunity Employer