Oberlin College and Conservatory seeks a talented and creative Marketing Copywriter to join the Office of Communications. This is an in-person, 12-month, full-time administrative and professional staff appointment reporting to the Director of Content and Social Media Strategy and a key content team member.
As a Marketing Copywriter, you will play a key role in crafting compelling and engaging brand-aligned content that celebrates the distinctive qualities of our institution and meets our key audiences across a multi-channel content approach. You will work closely within the content team and with key campus partners to ensure materials align with the brand voice, values, and marketing objectives.
Content Creation
- Develop high-quality, original written materials for various formats and channels, including website, social media, email, and print materials.
- Collaborate with staff, faculty, students, and other team members to gather information and insights for content creation.
- Tell captivating stories highlighting the campus community’s achievements, milestones, and distinctive aspects, creating a strong connection with each defined audience.
- Ensure content aligns with the college’s brand voice, values, and marketing objectives.
- Exercise SEO best practices with web and social content publication.
Collaboration
- Work closely with the Communications and Admissions teams to align content with recruitment goals and support enrollment initiatives.
- Collaborate with content creators, designers, videographers, and other team members to create multimedia content that enhances the overall content strategy.
Research
- Conduct thorough research on higher education trends, industry best practices, and competitor content to stay informed and innovative.
- Utilize data and insights to create content that resonates with defined audiences and addresses their needs and interests.
Editing and Proofreading:
- Ensure all content is grammatically correct, well-structured, and adheres to the college style guide.
- Edit and proofread content for clarity, coherence, and consistency.
Required Qualifications:
- Five or more years of relevant experience
- Bachelor’s degree in Communications, English, Marketing, or related field
- Proven experience as a content writer for marketing efforts
- Exceptional writing and editing skills with a keen attention to detail
- Strong ability to translate complex information into accessible content
- Enjoy a collaborative and team-oriented environment.