Marketing Content Strategist

Marketing Content Strategist

The Marketing Content Strategist will lean into leveling up. Working with a creative and dynamic team, you’ll build on your strong existing skills in written and interpersonal communication to develop strategic, high-impact content across multiple formats – helping clients reach their target audiences effectively.

Who you are:

• You get smart on complex topics fast, and you’re eager to learn new things
• You’re an experienced consultant: comfortable with client-facing roles
• You’re great at synthesizing and distilling technical details into effective messaging
• You’re a skilled interviewer, asking the right questions to find the story behind the story
• You’re a sophisticated writer, with the ability to write high-quality, engaging B2B and B2C content across formats and in a variety of brand voices
• You’re a strong collaborator, who can give and take constructive feedback

Skills you have:

• Writing creative and effective content in a variety of formats including:
  • Social media storytelling
  • Search engine optimized (SEO) website content
  • Thought leadership articles
  • Case studies
  • Creative ads and infographics
  • Email campaigns
• Ability to conduct analysis and research within complex markets to frame effective messaging strategies that align to business objectives
• Experience working in regulated environments preferred (e.g., navigating claims language, disclaimers, etc.)
• Time management and ability to hit deadlines in a fast-paced environment while managing multiple content workflows/calendars
• Experience with digital marketing platforms (content management, digital asset management, marketing automation, etc.) preferred but not required

Background:

• Degree in marketing or journalism preferred, or be prepared to tell us why the degree you do have prepared you to be an exceptional Marketing Content Strategist
• 8+ years’ experience in marketing or a related field that prepared you to fit the description above
• Experience writing in healthcare or pharmaceutical industries preferred

Location:

Indianapolis, IN area preferred, but candidates can work remotely.