Marketing Content Specialist

JOB SUMMARY

This position requires an eye for creativity and an understanding of how to effectively communicate to various personas across an omni-channel environment. Previous experience or internships in marketing, media, or content creation as well as a degree in a related field is desired.

PRINCIPAL DUTIES and RESPONSIBILITIES

Create and implement content for our social media channels (TikTok, Facebook, Instagram, YouTube, and Pinterest) and ongoing email communications based on our social content calendar

Work with celebrity groomers and well-known pet product brands to create unique material for Groomer's Choice digital platforms

Draft fun and educational articles & video for our upcoming website blog

Assist the marketing team in creating and implementing a new podcast series

Create content for weekly customer promotional emails (The Weekly Bark) and monthly informational customer emails (Barkmail)

Help track digital content success through regular reports

Provide audits and recommendations for improvement on all digital channels (social, website, email, etc.)

Monitor reviews and ratings online and respond to them in a courteous and timely manner

Work with the Customer Service Team in making sure all inquiries online are answered in a timely manner

Work in conjunction with the Marketing Manager to make sure our customer experience is top notch in the digital world

Assist with online webinar and live-stream events throughout the year

Collaborate cross-functionally to create effective sales content

Other duties as assigned

KNOWLEDGE and SKILLS

BA/BS in Communications, Marketing, Journalism, or Public Relations preferred

1-3 years working in marketing role, either within a company or at an agency, but will train the right candidate

Experience in Facebook Business Manager, Hootsuite, and other social media tools and platforms

Experience in the Adobe Creative Suite a plus (Premiere Pro, Audition, After Effects, Photoshop, etc.)

Comfortable with video and audio production

Strong writer with the ability to speak effectively to customer personas while keeping to the brand voice and tone

Knowledge of marketing automation tools and website CMS

Customer service background a plus

Benefits Include:

• 401k with company match
• Medical
• Dental
• Vision
• Employer Paid Life Insurance and AD&D
• Accident Insurance
• Hospital Indemnity Plan
• Critical Illness
• Voluntary Life & AD/D
• Short Term Disability
• TELUS Health/LifeWorks EAP
• Employee Discount Program
• Paid Time Off (PTO)
• Paid Holidays