Marketing & Communications Coordinator

Organization Overview:

Charlottesville Ballet is a professional ballet company, dance academy, and 501(c)(3) nonprofit organization based in Charlottesville, VA. Led by Directors & Co-Founders Sara Clayborne and Emily Hartka, the Ballet has grown into one of the region's leading arts institutions with a unique mission to elevate the art of dance through wellness, performance, education, and community outreach. The Ballet tours across the Central Virginia region and is the Resident Dance Company at the Academy Center of the Arts in Lynchburg, VA. The professional company presents performances and events for 18,000 patrons annually, Charlottesville Ballet Academy (CBA) serves 700+ students ages 1.5-92 with dance education programming, and CB Moves community engagement initiatives offer free services to the community to make dance accessible to everyBODY. For more information, visit .

Job Summary:

Charlottesville Ballet (CB) seeks a Marketing & Communications Coordinator to work directly with the Directors and collaboratively with organizational staff. This full-time position is responsible for developing and executing our Marketing & Communications plan, which drives a significant portion of our annual revenue as a nonprofit with a $1.6M operating budget.

The successful candidate will engage with and build the CB community through social media platforms, our website, and in email, print, and public relations campaigns while managing content creation for all channels. The Marketing & Communications Coordinator is an integral part of connecting with our communities and showing who we are.

Job Duties & Responsibilities:

• Delivering and executing all strategic marketing plans with the feedback of department heads.
• Driving ticket sales through social media, web, print, and email campaigns plus advertising for the Professional Company season (September-May).
• Marketing year-round youth and adult dance programs through Charlottesville Ballet Academy, plus CB Moves free community engagement programming.
• Maintaining all social media channels, delivering new and fresh content on a weekly basis; will work with department heads for content approval and may manage marketing interns/administrative staff on execution of content creation.
• Sending targeted EmmaMail campaigns, plus newsletters highlighting the organization and upcoming events.
• Maintaining image and video archives in Box.com shared cloud plus duplicate hard drives.
• Working with the Director & Co-Founder and Development Coordinator to execute all development campaigns and content; aiding in the creation of both digital and print pieces, including two in-house direct mail campaigns per year (annual appeal, season postcards, etc.).
• Managing all press relations and creation of press releases and press kits.
• Keeping CB’s WordPress website up to date with program information (in collaboration with the Charlottesville Ballet Academy Manager).
• Managing merchandise design, inventory, and sales through Bonfire platform
• Monitoring and maintaining brand consistency across all channels of communication.
• Staffing CB season events (box office, fundraisers, and community engagement activities).
• Achieving proficiency in Salesforce software (CRM database), EmmaMail (marketing platform), Asana (project management platform for the CB team).
• Front of house help in all aspects of public events - all hands on deck.
• Other related duties as assigned and as needed.

Knowledge, Skills, and Abilities:

• Exceptional skills in the areas of organization, attention to detail, time management, ability to manage multiple tasks, define and set priorities and problem solve.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to plan, organize and coordinate media activities and special events.
• Demonstrated team player with strong collaboration abilities.
• Ability to take initiative with projects to work both independently.
• Excellent skills and experience with the Adobe Creative Suite (asset management, Photoshop, Illustrator, InDesign, PremierePro).
• Previous experience with WordPress, EmmaMail, and Asana helpful.
• Knowledge of institutional fundraising, promotional, and/or public affairs programs, methods, procedures, and techniques.
• Knowledge of GoogleAds and GoogleAnalytics
• Ability to lead and train staff and/or students.
• Ability to create, compose, and edit written materials.
• Ability to lead and train employees, to include organizing, prioritizing, and scheduling work assignments.

Education & Experience:

• Bachelor’s degree from an accredited institution preferred with experience in an area related to administrative coordination, development, marketing, or project management.
• Prior professional work experience in Marketing & Communications preferred; development experience or other nonprofit/arts experiences considered.
• Proficiency in the Adobe Creative Suite (photo, video, and graphic design skills).
• Familiarity with and passion for social media platforms (Instagram, Facebook, TikTok).
• Experience working for a non-profit or cultural arts organization is preferred.
• Background and/or interest in the arts and dance is preferred.

Working Conditions & Physical Effort:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones and photocopiers. Must have a driver’s license and access to reliable transportation to access off-site locations.

This is largely a sedentary role; however, during events, there is a great deal of movement involved. The ability to walk, drive, lift boxes and stand for long periods of time are essential.

Position Type & Expected Hours of Work:

This is a full-time, salaried position, scheduled to work on average 40 hours per week. Core days and hours of work are typically Monday through Friday, 9:00AM - 5:30PM The candidate is expected to be at all Charlotteville Ballet evening and weekend events, as well as other related events in which Charlottesville Ballet partners. Other evening and weekend work may be required as job duties demand.

Travel:

Occasional.

Other Details:

The successful candidate must pass a criminal history background check.

Company Benefits & Perks:

• Health & Wellness Stipend
• Vacation Leave (80 hours) and Sick Leave (40 hours)
• Company observed paid holidays (10+ days annually)
• Complimentary tickets to designated performances
• Reduced tuition for CBA classes
• Eligible for remote work 1-day a week, after a 90-day introductory period.

Applications Instructions:

Interested individuals must submit their application materials (e.g. resume, cover letter, etc.) online. Application materials will be reviewed on a rolling basis. Early applications are encouraged.

***Anticipated start date is April 1, 2024, or sooner ***

Charlottesville Ballet is an Equal Opportunity Employer.

NOTE: Charlottesville Ballet has retained TML 360 Consulting, LLC for recruitment services.

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• Employee discount
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Charlottesville, VA 22901: Relocate before starting work (Required)

Work Location: Hybrid remote in Charlottesville, VA 22901