AddressAbout Foundever ™
Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology, and expertise are designed to support the operational needs of our clients and deliver a seamless experience to customers in the moments that matter.
Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.
Read more about our culture: Foundever™ Stories.
• Winner of Comparably’s Award for Best Global Culture in 2022 and 2021
• Gold Stevie Award Winner for Great Employers
• We foster an exciting culture of creativity, connection, and commitment.
Job Summary
Reporting to the Director of Demand Generation, the Marketing Campaign Manager will develop digital Marketing Campaigns that resonate with our buyers across our ABM targets. This role bridges campaign management and content strategy, requiring close collaboration with creative teams to refine messaging, content development, and creativity. The Campaign Manager will partner with marketing operations, the owners of the tech stack, the audience, and campaign activation, to ensure a flawless deployment.
Primary Job Responsibilities
- Create and manage digital-first Marketing Campaigns designed to generate demand, develop leads and accelerate pipeline activity.
- Determine the necessary content and assets required for campaigns that drive engagement and conversions.
- Collaborate with the creative team (copywriters and graphic designers) to develop campaign deliverables including landing pages, email copy, video, display advertising, paid and organic social media, and paid search tactics.
- Conceptualize and outline topics and compelling storylines for both short and long-form content including but not limited to blogs, guides, e-books, whitepapers and social posts.
- Provide the creative team with comprehensive strategic briefs that align with campaign messaging, buyer persona pain points and industry insights.
- Collaborate with internal SMEs and also independently conduct industry, vertical and competitive research to inform the strategy and create briefs.
- Provide ongoing creative feedback for content revisions, including design and copy, ensuring the deliverables align with the creative brief and direction provided.
- Partner with marketing operations to activate digital marketing tactics across digital platforms including AMB tools, LinkedIn, Google, HubSpot and Salesloft.
- Work with inside sales teams to convert Marketing Acquired Leads to Marketing Qualified Leads by providing additional content and email cadences.
- Work with the project manager to ensure the campaign deliverables and timelines are on track to meet deadlines and adhere to the campaign calendar.
- Partner with the marketing operations team to review monthly performance metrics and evaluate the success of campaigns. Provide insights and optimization recommendations to improve campaign performance, which may include revised creative and messaging.
Qualifications
- Minimum 5-7 years of related experience or an equivalent combination of education and experience.
- Established track record in creating successful marketing strategies from inception to finish, including the content strategy and managing creative feedback and revisions.
- Bachelor’s degree required. Preference for degrees in the following or related areas: Marketing, Business Studies, Communications, etc. Master’s degree is a plus.
- Knowledge of the BPO or CX industry is a significant plus.
- Familiar with marketing automation and tech stack strategies, including platforms like Salesforce, HubSpot, ABM, Salesloft, Drift and similar products.
- Able to work in a highly collaborative environment and manage cross-functional teams.
- Strong written and oral communication, interpersonal and presentation skills; ability to work well with all organizational levels.
- Strong leadership style and ability to prioritize and work under pressure to meet tight deadlines.
- Proven project management skills.
- Knowledge of sales process, administration and support needs.
- High proficiency with various software application programs, including Microsoft Outlook, Word, Excel and other applications in the Office Suite.
Our Perks
- Competitive salaries, benefits, 401K contribution matching and paid time off.
- Onsite and remote work at home available (depending on the market).
- Growth opportunities through various development programs.
- Employee discounts.
- Excellent work culture.
Salary range
The base pay range for this position is $100,000 - $120,00 per year; however, the base pay offered may vary depending on location, job-related knowledge, education, skills, and experience.
Pre-employment requirements
Offers of employment are conditional and require that you complete and pass a criminal background check that reviews all criminal activity in every area of residence for the last seven years.
Foundever is committed to selecting, developing and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, creed, national origin, ancestry, citizenship, disability/handicap, marital status, protected veteran status, uniform status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. The Company forbids discrimination of all kinds, whether directed at associates, applicants, vendors, customers or visitors. This policy applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, discipline and termination.
