Marketing Automation Manager

Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading financial services institutions!
Our Marketing Operations Team is seeking a Marketing Automation Manager responsible for the successful build and execution of D2C and B2B campaigns. This role will be fully dedicated to the D2C Marketing Agile Team. The ideal candidate should have in-depth knowledge of email and SMS campaign management and Marketing Automation.
The work arrangement for this position is Hybrid or Virtual.
What you can expect:

• Lead the build and execution of marketing campaigns supporting our D2C business, inclusive of campaign development, scheduling, testing & optimization.
• Execute and update triggered email and SMS programs, assist in making recommendations for additional triggers and customer journeys.
• Assist in optimizing the marketing process to improve efficiency, consistency, and deliverability.
• Coordinate with internal teams using agile ceremonies and project management tools to manage campaign build tasks, and ensure all projects are completed on time and within scope.
• Participate in cross-functional teams to enhance Marketo data connectivity and capabilities, including requirements, troubleshooting and QA testing.

What you'll need:

• Must have 3-5 years' experience in utilizing Marketo, Marketo certification required.
• Interest working in an agile environment - fast-paced, dynamic, highly collaborative, and team-oriented.
• Experience creating and optimizing email and SMS marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
• Experience with dynamic content and velocity scripting a plus.
• Experience with email accessibility and ESP deliverability best practices.
• Knowledgeable of current trends and active interest in ongoing learning.
• Experience using Twilio, Litmus, Stensul, ON24 and various other integrated tools on the Marketo platform.
• Knowledge of CRM (Salesforce preferred).
• Familiarity with online tracking technologies and how they are leveraged to measure engagement (UTMs, cookies, etc.).
• Familiarity navigating complex matrixed organizations and data environments.
• Start-up mindset, with optimistic entrepreneurial spirit.
• Data-driven decision maker with a test-and-learn mentality.

Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
At Prudential, you can:
We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.
We're a global organization, full of outstandingly dedicated people who aren't afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
The below is an example of our US benefits summary

• Market competitive base salaries, with a yearly bonus potential at every level
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
• Retirement plans:
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $115,800.00 to $172,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.