Marketing Associate

Key points:

• The need is for a one-to-four-week period (the ideal is that the candidate can complete the work in 1 – 2 weeks but if they need 4 weeks, this works, too) for approx 10 – 20 total hours for each quarterly period: April, July, October and January.
• The start date would be early to mid-April 2024 for one to four weeks for 10 – 20 hours.
• The candidate must be able to verify the accuracy of their work.
• Work via Teams with the candidate so they can work remotely creating their own schedule during the timeframes detailed in #1 above.

Essential functions and responsibilities:

• Analyze using Excel and present in PowerPoint summary form retail sales (e.g., IRI) and similar consumption data
• Reference information is readily available to assist with this task.
• Assist in the creation of external sales collateral/presentations, infographics, and internal training materials (e.g., Rules of Engagement) of current product lines and Innovation initiatives. This includes mini-case studies and ‘Target and Grow’ market-specific presentations.
• Assist in creating a new CPNA / HY / OP (HY and OP are strategic partners) trade show booth for the November PackEx show
• Assist in developing a new CPNA website including establishing an effective SEO.
• The CPNA site may include a password-protected sales training ‘toolbox’.
• Assist in developing a new full-line brochure.
• Distribute relevant ‘Industry Intelligence’ market intel
• Modify the monthly Sales Team report to make them more user-friendly.
• Design pouches. For example, the Advance™ PCR-content pouch.
• Maintain and distribute the CPNA Marketing Calendar.
• Assist with developing our MarCom lead-generation campaign with our creative agency.

• Lead role in optimizing our social media platform (currently Cheer Pack N.A. has a LinkedIn and Facebook page) to drive awareness and demand.
• Assist in developing sell sheets for key product lines and innovation introductions.
• Actively research market trends and consumer insights distilling the information into presentation and sell sheet Marketing Communication (MarCom) materials.
• Assist in the ongoing development of the CHEER PACK® brand.
• Assist in redesigning our front entrance with emphasis on upgrading our CHEER PACK® and strategic partners display area.
• Assist in developing a sustainability communication tool.
• Assist in developing a tool communicating our Artificial Intelligence (AI) technology working with our IT Director.
• Assist with market research initiatives e.g., focus groups, and consumer panel studies.
• Assist with developing a basic unit of product measure in our ERP system to help