Address
Form of workResponsibilities/Duties:
Basic Qualifications:
Preferred Qualifications:
Must have skills:
- Grow the email channel to support device unit attainment goals.
- Drive the creation and implementation of new automated email programs.
- Build email campaigns and execute traffic-driving efforts to support sales of devices.
- Develop robust A/B and MVT testing programs to optimize for sales and unit sell through.
- Reporting on progress against goals and relevant email metrics to senior management.
- Assist in the development of the vision and strategy for the email/CRM roadmap.
- Creative asset production (in partnership with a dedicated design team)
- Editing (XML, HTML) and publishing content to site via CMS
Basic Qualifications:
- 3+ years of experience designing and executing digital marketing campaigns, including email, on-device/mobile, and/or display.
- Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer.
- Proficiency with Content Management Systems and ability to edit basic HTML and XML
- 1+ years' experience using SQL and similar queries to analyze data.
- Must be comfortable with Excel and capable of manipulating data to perform both high level and more granular analysis. This includes familiarity with VLOOKUP's, Pivot tables, and other such functionalities.
- Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management.
- BA/BS required.
Preferred Qualifications:
- Experience managing large scale email marketing programs.
- Experience with A/B or multivariate testing.
- Experience with customer segmentation, profiling, and targeting.
- Proficiency with analytics tools and web traffic reporting
- Have relentlessly high standards and a high attention to detail.
- Ability to conceptualize, scope, and execute projects to strict deadlines.
- Confident, self-motivated individual with strong, demonstrable bias for action
- Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment.
- Experience in enterprise marketing, business audience, AI, or technology.
Must have skills:
- Experience working with medium to large organizations, metrics-based organization, and team collaboration.
- 3+ years of experience designing and executing enterprise marketing across varying media and platforms.
- Experience with AI-related technology.
