Marketing Assistant

Smart Choice – Marketing Assistant

Smart Choice is the fastest-growing insurance network in the country with over 10,000 signed agency partnerships. We’re searching for a Marketing Assistant to join our evolving team. The ideal candidate has an ability to translate data and research into marketing intelligence that informs branding and campaign development. The assistant should be adept at working independently on research, then consulting and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Objectives of this role

• Gain a thorough understanding of our services, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies
• Analyze qualitative and quantitative data, with special focus on psychographics and industry trends, to understand how marketing activity leads to customer sales
• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
• Analyze existing and new marketing collateral with a critical eye and identify opportunities for improvement
• Review blog posts, our magazine, and advertising to assure quality and effectiveness

Responsibilities

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
• Assist in execution of marketing plans to reach audiences through targeted channels
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
• Assist marketing director and CMO in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Required skills and qualifications

• Bachelor’s degree in marketing
• Experience with integrated marketing campaigns
• Excellent communication and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Exposure to content management systems
• Awareness of CRM systems and/or databases

Preferred skills and qualifications

• Proficiency with HTML and Adobe Acrobat
• Photoshop skills
• Salesforce and Pardot experience
• Social media experience