Marketing And Events Coordinator

Reports To

Brand Marketing Manager

Job Overview

The Marketing and Event Coordinator is responsible for assisting with trade show coordination from conception to clean up. This individual must be well organized, have the ability to coordinate tradeshows & events; coordinate affiliate & influencer marketing, giveaways and other marketing projects as assigned from time to time. At Primary Arms, we pride ourselves on working hard, enjoying what we do, and exceeding our customers’ expectations. At Primary Arms, we enjoy a business casual dress code, competitive pay and benefits, making us an attractive choice for the right candidates. We also have an exceptionally generous employee purchase plan.

Responsibilities and Duties

• Maintains trade show calendar of all Marketing and Sales events
• Coordinates, plans, schedules, and oversees project assignments for trade show events
• Researches and recommends additional events and community outreach programs
• Ensures that marketing materials and samples are prepared for shipment
• Ensures that contracts and payments are made on time
• Works with cross-functional teams to ensure Give-Aways are planned, prepared, and executed on time and in accordance to Company standards
• Maintains editorial contact list and arranges sample shipments to editors as identified by Brand Marketing Manager
• Communicates to stakeholders on schedules and progress of projects
• Collaborates in creating promotional materials, sales materials, and product displays
• Ensures work performed properly presents brand image, meets Company standards for quality and cost effectiveness, and is completed in accordance with established Company procedures and project deadlines
• Provides support as needed to Brand Marketing Manager and demonstrates flexibility in daily projects/work plan
• Other Marketing duties, as assigned
• Other tasks, as assigned, within the Primary Arms Team

Skills and Qualifications

· A Bachelor’s Degree or equivalent experience (in lieu of degree, must have 3+ years' experience in project planning, brand Marketing and event coordination)

· 3+ years of project planning, brand marketing

· Project management experience a big plus

· Firearms enthusiast is a must; firearms industry experience preferred

· Ability to understand our industry, marketplace, including competition, consumer behavior/demands and demographics

· Strategy and execution of event planning

· Proficient with MS office products

· Highly organized and detailed

· Must have a firm grasp on brand positioning, project planning and organization with a creative mindset

· Must have the ability to adjust workloads and stay calm under tight deadlines

· Excellent communication and teamwork skills

· Demonstrates solid business acumen in project management, customer relations and presentation skills

· Results-driven attitude

· Knowledge of website design, collateral development, photography/video and packaging a plus.

· Familiarity with latest marketing trends and best practices

· Assists with all aspects of Marketing and able to work well in a fast-paced environment

Powered by JazzHR

G3E6p8F432