Marketing and Communications Specialist

POSITION SUMMARY:

The Marketing and Communications Specialist is responsible for the creation, distribution, and analytics of external and internal firm communications as well as supporting other content-driven functions of the Marketing and Business Development Department. The Marketing and Communications Specialist will develop, edit, and distribute content to various target audiences on several platforms (website, intranet, email, social media, etc.). The Marketing and Communications Specialist is expected to leverage their creative and technical skills to support the firm’s strategic goals. The position is open to any of our geographic regions in WV, TX, OH, CO, KY, PA, OK.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Drafts press releases, survey and nomination submissions, announcements, invitations, website content, presentations, ad copy, brochure content, and custom materials, for external consumption.
• Supports the writing, formatting, review, approval, and distribution process for client alerts and other content.
• Ensures existing collateral materials are kept up to date and develops new materials as needed.
• Maintains and shares tracking and analytics reports on communication efforts and media tracking.
• Supports presentation development as needed.
• Serve as a point of contact for media inquiries and works with external publications and media contacts for the dissemination of firm news, events, announcements, and other appropriate content.
• Assists with pitch development and helping to pull content as needed.
• Provides event support such as developing invitation copy, distributing electronic invitations, and creating and maintaining invitation lists.
• Supports the production, implementation, and post-event follow-up items and tracking of the firm’s webinars.
• Updates mailing lists and contact records in the email management system.
• Enforces and coordinates updates to the firm’s style guide.
• Performs Marketing and business development research as needed and required.
• Coordinates with other team members to complete Marketing and Business Development goals and initiatives.
• Creates relationships with digital and print outlets to foster appropriate publication and reuse of written marketing content.
• Serves as a member of the internal proofing team, responsible for proofing internal and external messaging prior to publication, through approved proofing protocols and procedures.
• Identifies areas that can benefit from content review, refresh, and updates, as well as areas where content can be newly created and developed.
• Helps to add content to the firm’s website as needed, but especially for client alerts, press releases, announcements, and brochures.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

EDUCATION: Undergraduate degree (Marketing, Journalism or English degree is preferred).

WORK EXPERIENCE: 3-5 years’ experience in a communications role. Experience in a law firm or professional services firm preferred.

The position is open to any of our geographic regions in WV, TX, OH, CO, KY, PA, OK.

Job Types: Full-time, Permanent

Pay: $48,500.00 - $72,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance

Location Type:

• In-person

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• communications: 3 years (Required)

Work Location: In person