Marketing And Communications Coordinator

JFS of WNY is seeking a Marketing and Communications Coordinator to work in our Development and Community Engagement department. The Marketing and Communications Coordinator plays a pivotal role in creating compelling narratives, crafting impact stories, and sharing program outcomes with a wide variety of stakeholders to build JFS's visibility in the community.

The coordinator will collaborate to create marketing plans, provide project management oversight for key development initiatives, and lead JFS's internal communications efforts. They will work with the Development and Community Engagement team to build and advance the JFS mission and brand. A successful coordinator will be an excellent listener, collaborator and storyteller. They will also have strong organizational project management skills.

WHAT YOU'LL DO

This role reports to the Senior Director of Development and Community Engagement and will include:

Annual Marketing Plan Development

• Develop and execute an annual marketing plan and calendar in collaboration with internal and external stakeholders.
• Work with program directors and managers to create program marketing plans. Support program managers in executing program marketing plans, including coordinating collateral and promotional items for community outreach events.
• Establish clear goals, metrics, and KPIs for marketing initiative

Vendor Coordination and Project Management

• Coordinate communication with external vendors for graphic design, event planning, and public relations services.
• Project management of major departmental initiatives, including Impact Report, Gala, Annual Appeal, and others, ensuring quality and adherence to deadlines.
• Collaborate with vendors to optimize cost-effectiveness and maximize ROI.

Collaboration and Communication

• Coordinate staff story-sharing project, including the collection, editing, and distribution of staff impact stories.
• Collaborate with internal departments to gather information and ensure consistency in messaging.
• Provide regular updates and reports on marketing performance to leadership.

Digital Marketing

• Manage the organization's online presence, including website, social media, and email campaigns.
• Analyze digital marketing performance and make data-driven recommendations for improvement.

Content Creation

• Development department content creation for email and print - create compelling narratives, craft impact stories, and share program outcomes.
• Work with vendors and internal stakeholders to create and curate compelling content (visual and narrative) for various platforms to engage and inform stakeholders.
• Ensure content aligns with the organization's mission and resonates with the target audiences.

Brand Management

• Ensure consistent and impactful messaging across all communication channels.
• Safeguard the organization's brand identity and maintain brand guidelines.

• Experience in project management, communications, and/or narrative and visual storytelling.
• Degree in Marketing, Communications, Design, or a similar field or 3-5 years of relevant work experience.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Experience in project management, communications, and/or narrative and visual storytelling.

Competencies

• Communication Intelligence - Listens to others, is able to communicate issues clearly and credibly with widely varied audiences, and overcomes resistance; fosters open communication and manages emotion in positive ways.
• Relates well to all kinds of people regardless of level inside or outside of the organization. Uses diplomacy and tact when dealing with and interacting with others. Diffuses tension. Fosters collegial and cooperative attitudes. Works effectively to achieve common goals.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Judgment and Decision Making - Considers relative costs and benefits of potential actions to choose the most appropriate.
• Client Focus - Understands and meets customer needs, whether internal or external, providing a high level of service and cooperation courteousness & sensitivity)

Expectation Based on Agency Values:

• Must possess a complete commitment to, and understanding of, Jewish Family Service's Mission & Vision.
• Cultural Responsiveness - Ensure staff and programming treat each individual with respect - we honor staff and clients and meet them where they are with regard for their unique wants and needs. (Anava)
• Partnership - Ensure staff and programs develop and maintain partnerships to support health and well-being and recognize its role in helping individuals and families achieve meaningful and lasting change. (Chevrutah)
• Trust - Work with integrity and be accountable and responsive to others to build a foundation of trust. (Eimun)
• Person Centered Care - Believe in and show through daily practice the dignity and inherent worth of every individual at every stage of life and work to address their needs as a whole person. (B'Tselem Elohim)

WHY JOIN JFS?

For more than 150 years, Jewish Family Service of Western New York has been committed to providing high quality services to all in need in the interest of helping to "repair the world." Our services are guided by the essential connection between mental well-being, physical wellness, and positive self-worth. Our reputation is the result of our exceptional staff. This is why, in addition to offering competitive compensation and truly exceptional benefits, we are committed to providing a supportive, inclusive work environment in which all employees are able to contribute their best.

ARE YOU READY TO JOIN OUR TEAM?

We offer a competitive starting wage of $26 - $29 (midrange) dependent on experience and skillset. This position offers exceptional benefits including 4+ weeks accrued Paid Time Off (PTO) plus 13 paid holidays, excellent health insurance options (IHA), 401k and much more! We also have a reduced full-time work week of 35 hours and an early close on Fridays!

This position requires a reliable vehicle, a clean NYS driver's license and required liability insurance levels of 100/300k. If hired, you must also be able to demonstrate having received the COVID-19 vaccination. If this sounds like the growth opportunity that you've been looking for, apply today! Come join our team and make a difference in your career and within the community!