Marketing Analytics Specialist: Sql + Web Reporting / Tagging (Adobe Analytics Or Google Analytics) + Visualization (Datorama, P

THIS ROLE REQUIRES ONSITE WORK IN IRVINE, CA.

Our client prefers 3 month C2H for this role, but will consider FTE for the right candidate.

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Marketing Analytics Specialist: SQL + web reporting / tagging (Adobe Analytics or Google Analytics) + visualization (Datorama, Power BI, or Tableau) w/ data harmonization skills. Please note this is NOT an entry level job.

Under the supervision of the Marketing Analytics Manager, the Marketing Specialist role is a key position reporting into the Marketing team. This role supports marketing analytics that leads into informed business decisions, and achievement of the Company's Strategic objectives. This position will support and develop solutions that will foster data-driven decision making. Assist with analyzing large platform transforming data, aggregating key metrics and building visualizations for strategic decisions is a must, developing complex algorithms that lead to high ROI. In addition, this person will partner across marketing, operations, IT/BI and other key stakeholders.

MAJOR RESPONSIBILITIES Develop a deep understanding of our customer, business, industry, and emerging needs/trends in the competitive landscape to enhance the customer experience journey Analyze current business performance, identify trends and root causes, anticipate and respond to stakeholder questions; use data insights and research to drive change and seamless experiences for our customer baseBuild and support data visualizations, dashboards, and best practices via Adobe Analytics and Datorama platforms (and possibly w/ Power BI long term). This includes internal and external team adoption, training, and support of and report on KPIs trends. Uncovering data-driven, actionable, insights and recommendations to improve paid media effectiveness, efficiency, and return.Collaborate with internal & external resources to design and implement process to extract, cleanse, sample, test, validate, and communicate data-driven insights from complex and significant volumes of data for unique business problemsPartner with internal and external teams to communicate and update channel and campaign-specific forecasts for in-flight media spend and post-campaign metrics & ROI.Support and distribute digital reporting deliverables and presentations, tailoring insights according to the respective audiences within the businessSupports the full cycle of iterative big data exploration, including hypothesis formulation, algorithm development, data cleansing, testing, insight generation/visualization, and action planningProvides insights to project problem solving by helping teams to identify and define key issues, develop hypotheses, and design required analyses

REQUIREMENTS: Bachelor degree is preferredRelevant certifications are a plus.1-3 years of experience managing enterprise-level digital analytics and visualization platforms (e.g. Datorama, Tableau, PowerBI; Dataroma is preferred) 1-3 years of experience managing web reporting & tagging (e.g. Google Analytics or Adobe Analytics; Adobe Analytics is preferred; if you have Google Analytics or GA4 in lieu of it would be preferred that you then have Datorama with it) 1-3 years of experience using SQL (e.g. Snowflake, SQL Server, Teradata, etc. Snowflake would be a big plus)1-3 years of data harmonization skillsA/B testing experience (especially w/ Adobe Target) is helpfulWorking knowledge of Salesforce Marketing Cloud &/or Adobe Experience Manager (in the context of reporting against it) is helpful.Working knowledge of SEO, SEM, Paid Social, Display advertising channels KPIsWorking knowledge of rules-based last click and/or multi-touch attributionStrong communication skills, both written and verbalAbility to simplify and structure complex and ambiguous problemsAbility to present complicated material in a concise and effective wayAbility to operate in an ambiguous setting, driving clarity on goals and objectivesAbility to build strong and effective relationships with cross-functional partnersStrong analytical capabilities and attention to detailPreferred: Basic understanding of Agile practices

Compensation depends on experience, but is typically $80-100K plus 10% bonus.

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ABOUT KORE1

Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.

KORE1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability or genetic information (including family medical history), political affiliation, military service or other non-merit based factors as protected by federal, state or local law. KORE1 will not tolerate discrimination or harassment based on any of these characteristics. In accordance with Pay Transparency Laws, salary ranges are provided, and compensation will be determined using the hiring range listed below and factors including, but not limited to, skillset, level of experience, education, and physical work location, to the extent consistent with applicable law.