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Form of workCompany: Gerber Collision & Glass
WELCOME TO GERBER COLLISION & GLASS
Our Team Members Drive Us! Gerber Collision & Glass is one of the largest collision repair companies in North America. With $2+ billion in sales, over 800 locations and growing, our 10,000+ team members across the United States and Canada are passionate about delivering our goal to WOW Every Customer and Be the Best!
We invite you to join our team. Gerber offers a great place to launch and grow careers. As we continue to grow, we have endless opportunities for you to grow with us.
Gerber Collision & Glass recognizes, values and welcomes all applicants with unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.
Job Description:
The Marketing Manager role is a highly visible position within the organization that offers multiple opportunities to directly impact our growing business. The ideal candidate will have a strong traditional marketing and analytical background yet be willing to execute both strategic and tactical solutions as our company evolves over time. Position of Marketing Manager builds awareness by developing and executing on marketing strategies to meet consumer needs — and maximize profitability/exposure for every shop location.
Key Job Responsibilities
Lead development of comprehensive marketing media plans that will effectively and efficiently drive growth in sales and services within auto collision and glass repairs
Monitor and enforce brand usage guidelines and apply project management practices in support of the business’s established brand image and brand promise
Oversee the creation and execution of promotional campaigns specific to the needs of each project and in support of the brand. Manage advertising, sports sponsorships, and promotional programs to support Boyd brands and services
Liaison between media agency and vendors/media partners
Guide creative process to ensure proper and consistent communication of the brand’s identity
Manage multiple budgets and assist with budgetary requests, analysis and reporting as needed (i.e. monthly and quarterly)
Create and maintain project budgets and timelines as required for each project and project phase
Direct project specific analyses and translate the findings into actionable strategies
Negotiate annual and multi-year sponsorships and events. (e.g. Analyzing best ROI and leveraging partnerships to gain additional media support to support campaigns.)
Active participant and member of the Boyd Group Marketing Team; attends and contributes to regular team meetings and events
Education and/or Experience Required
Bachelor’s degree in business, marketing or advertising preferred
5+ Years of experience in marketing; preferably on the client/business side (vs. agency)
Demonstrate Proficiency with planning and executing marketing campaigns and promotions including traditional media (radio/billboards) and digital marketing
Required Skills and Abilities
In-depth knowledge of various promotional marketing tactics, tools and techniques
Ability to lead and manage multi-disciplinary projects over multiple markets
Excellent written and verbal and communication skills
Other Requirements
Strong analytical skills to interpret Marketing Analytics data
Quarterly Travel
Microsoft Excel/PowerPoint/Word skills; Experience with Google platforms (Sheets/Slides/Docs) a plus
Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The physical demands of your job must be met to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the job.
Benefits That Drive Your Success
Gerber offers the comprehensive benefits you expect from an industry leader, including:
- Competitive Pay Plans
- Medical, Prescription Drug, Dental & Vision Insurance
- 401(k) Retirement Plan with company match
- Employer Paid Short-Term Disability & Life Insurance
- Paid Vacation & Holidays
- Continuing Education Opportunities
Gerber Collision & Glass is proud to be an equal opportunity employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration, prohibited by law or by contract.
About Us
Gerber Collision & Glass has been WOWing customers with our collision repair services for over 80 years. Please visit gerbercareers.com to learn more about our company.
