Manager/Business Analyst - Web and Research - Remote (East Coast Preferred)

Job Overview
This position is remote - East Coast preferred. There is opportunity for an individual to work in the Bennington, Vermont or Charlotte, North Carolina offices periodically if candidate resides near those locations but is not required to.
The Digital Analytics Manager leads efforts for capturing, analyzing, and reporting on website, app, and user data in support of product development, marketing and promotional efforts, A/B and user testing, as well as personalization.
Job Responsibilities

• Utilize Google Analytics, GA4 and other web analytics tools to monitor product performance and consumer behavior
• Serve as an expert for internal reporting on marketing activities, trending, sales, etc.
• Translate complex quantitative and qualitative data sets into actionable insights and recommendations
• Manage inbound requests for one-off and ongoing data analyses and reporting
• Stay updated with industry trends and best practices regarding Google Analytics eCommerce, and web analytics and provide recommendations for improvement and optimization
• Promote an internal culture of data-driven decision-making across the organization
• Work with engineering team to maintain data integrity through the appropriate use of tags and tracking implementations
• Provide definition for KPIs, metrics, and support goal-setting activities
• Proactively design, develop, and maintain dashboards around user, market, and behavioral research

Skills & Experience

• Bachelor's or hands-on experience in information services or quantitative discipline (mathematics, data science, statistics, etc.)
• 3+ years of experience with data analytics tools, market research methodologies, and business intelligence platforms (Google Analytics/GA4, Omniture, Adobe Analytics, etc.)
• Proficiency with MySQL and relational databases for ad-hoc and in-depth analyses
• Comprehensive storytelling capabilities and proficiency in synthesizing the "what/so what/what next" of complex technical topics to connect with a wide range of audiences and stakeholders
• Collaborative mindset and propensity for cross-functional communications
• Strong organizational skills and ability to juggle multiple projects simultaneously
• Experience working with distributed teams and resources across geographies and time zones
• Passion for continual learning and personal/professional growth
• Interest in/experience with automotive, marketplaces, subscription/membership models a plus

Additional Job Information
The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge.
Here are just a few of our programs:
* Paid Parental Leave
* 401K Plan with Employer Match
* Flexible Spending Accounts
* Employee Assistance Program
* Multiple Employee Dependent Scholarship Programs
* Commuter Flexible Spending
* Lifestyle Programs (Including incentives for healthy habits)
* Medical Infertility Services
* Corporate discount programs
* Employee Recognition/Service Awards
* And so much more!
(Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility)
Compliance Statement
This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. Appropriate CDC guidelines are being followed for the protection of our employees and customers.