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Form of workJob Description
At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers optimize revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualization, and data analytics.
Headquartered in Jacksonville, FL, we serve over 20,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg.
Job DescriptionReporting to the Director of Demand Generation, the SEO Manager will be responsible for driving organic traffic to the website and increase inbound conversions. Your position will play a huge role in driving our business growth.
A critical member of the digital marketing team, the SEO Manager will be responsible for planning, implementing, and managing Revalize’s SEO strategy for all brands as well as measuring and reporting on key KPIs through Google Analytics and other related analytic tools. As an SEO Manager, you will manage all web projects across all languages while enhancing the health of our website via keyword research and content optimization. You will also work directly with our Demand Gen team and cross-functionally across product, sales, services, and more to optimize our pay-per-click search campaigns and enhance its success as well as oversee off-page SEO optimization.
Technical Administration of Revalize’s Corporate Web Sites & Projects
- Analyze insights and report on all aspects of SEO, including audience, traffic, views, clicks, rankings, etc.
- Plan, develop, and implement a successful SEO strategy
- Work cross-functionally to support web content, GDPR and regional compliance, and optimize our site(s)
- Troubleshoot technology, reporting, and log issues
- Develop process improvement techniques for web motion
Ownership of SEO
- Guide the content team through keyword research and organic search optimization
- Collaborate with the Demand Generation team to optimize PPC campaigns
- Lead web development to execute marketing campaigns
- Identify and guide improvements to our landing pages, blogs, and overall website content
- Stay up to date with the latest SEO and digital marketing trends and best practices
- Manage SEO and paid media agency, including managing timelines, expectations, and localizing content
Maintenance and ownership of localized websites, including strategy, technical application, security, and compliance
- Keep the website updated in all languages, across all geos
- Use WordPress and plugins as needed for critical business systems and programs
- Work with legal, corporate marketing, and business systems to consolidate websites and compliance
- Continuously monitor the health of our website and make any necessary technical SEO adjustments
- Oversee off-page optimization projects such as link building and forum commenting
- Bachelors in computer science/marketing/communications or comparable prior experience ·
- Expertise in WordPress and an in-depth knowledge of SEO principles and methods
- 4-6 years of experience planning and implementing a successful SEO strategy.
- Prior experience in B2B demand generation required
- Experience in relevant SEO and analytics tools (e.g.,Ahrefs, SEMRush, Google Analytics)
- Prior experience in HubSpot or other marketing automation platform a plus
- Expertise in technical and compliance management of websites, A/B and other testing methods
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinker and problem-solving skills
- Should exhibit excellent communication skills and be self-motivated and well-organized
- Ability to own our corporate web motion and able to work independently on an assignment
- Ability to work collaboratively as a member of a team and across departments
- Eastern Time Zone preferred
Additional Information
Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application.
