Manager, Us Sponsorships & Packaging

Netflix is one of the world's leading streaming entertainment services with 247 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume watching as they want, anytime, anywhere, and can change their plans at any time.

In November 2022, Netflix launched an ad-supported tier across 12 global markets, with the ability to deliver standard :15 and :30 ads.  Over the past year, the company has broadened the suite of advertising solutions offered, and is now set to scale new capabilities that focus on live content,integrations into/around Netflix programming/IP, and scalable sponsorships.

The Ads Commercialization function will be tasked with ensuring that advertising programs  integrated in or around content [Live/Sponsorship] or which extend across multiple Netflix environments [Events, Marketing, Licensing] are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

The team will have global responsibility, and be a connection point between the Ad Sales organization and cross-functional teams [such as marketing, content, legal, policy, finance, etc.].  Broadly, the team will:

- Evaluate revenue potential of ad opportunities as they are identified by Integrated Marketing [IM], Sales or others

- Craft consistent and competitive ad models tied to Live, Sponsorships and Custom programs that scale

- Optimize overall Live, Sponsorship and Custom ad revenue opportunities for Netflix

In this role, you will:

• Lead overall sales management/enablement of Sponsorships [non-custom] in the US:
• Work closely with Scheduling, Legal, Business Affairs and Product teams to identify Titles and Moments [Content Collections] that are cleared for sponsorship
• Collaborate with Marketing Partnerships and Consumer Products to ensure that existing promotional/licensing partnerships are prioritized for Sponsorship access
• Support Sales to build Upfront Marketplace sponsorship allocation strategy and process
• Partner with FS&A to forecast and value sponsorship packages
• Support Ads Marketing in the development and rollout of go-to-market sales materials and training
• Develop and manage a sponsorship availability, allocation and tracking system that informs Sales and other cross-functional teams [Product, Biz Ops, Finance] or real-time status.
• Collaborate with Ads Marketing and Product on sponsorship enhancements and innovation
• Develop [in conjunction with Biz Ops] revenue and program tracking to ensure annual objectives are met/exceeded

About you:

• 7+ years ad sales account management and/or sponsorship sales management
• Self-starter with the ability to multi-task and work with a cross-functional team
• Strong project management skills and attention to detail
• Expertise in how clients and agencies value and negotiate sponsorships and "match" media commitments
• Understanding of "content-driven" sensitivities related to brand association and endorsement
• Ability to partner and support sales teams through sales cycle process

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $200-$700k.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.