Address
Form of workThe Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
Summary:
We are seeking an experienced and highly motivated Manager of Service Line Marketing to lead the strategy and execution for specific Service Lines at Aspen Dental. The successful candidate will be responsible for developing and executing comprehensive marketing strategies and plans to drive Service Line awareness, increase market share, and attract and retain customers. This role requires excellent strategic thinking, strong leadership skills, ability to work cross-functionally and a track record of success in marketing.
Responsibilities:
• Responsible for Service Line business results and performance
• Develop annual marketing strategy and quarterly initiatives, aligned to Aspen's overall goals.
• Possess a deep understanding of target customers, including characteristics, pain points, behaviors, decision drivers and the customer journey.
• Own the Service Line messaging map, claims and promotional strategy
• Work with channel partners across media, web, CRM, social media to execute effective strategies to drive the business
• Conduct market and competitor analysis to understand what competitors are doing and why they are winning with consumers.
• Identify opportunities to innovate and differentiate our product offering, including new value-added services, product features and experiences. Develop GTM strategy for new offerings.
• Build strong relationships with Aspen stakeholders across operations, clinical and commercial to drive the business.
• Monitor Service Line performance and develop action plans to address opportunities and improve the customer funnel.
• Improve effectiveness and the ROI of marketing investments through optimization in partnership with shared services (e.g., paid media, social, affiliates, CRM, web site, analytics, insights)
• Key success measure: Achieve annual units, revenue and profit goals
Qualifications:
• Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree is a plus.
• Minimum 5 years of experience in product or category marketing, dental or healthcare industry experience is a plus.
• Proven track record of developing and executing successful product marketing strategies.
• Excellent strategic thinking, planning, and execution skills.
• Ability to analyze performance data and develop actionable insights and opportunities
• Exceptional communication and presentation abilities.
• Experience collaborating cross-functionally.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Entrepreneurial; takes ownership, innovates and drives amidst ambiguity
• Desire to be part of a growth-oriented team and culture
Salary: $125-140k with bonus opportunity
If you are an applicant residing in California, please view our privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
