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Form of workMerkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Insights seeker, with a media/marketing background, who partners with Research and Insights Directors, Integrated Planning teams, and other capabilities leads through research, data visualization and analysis
o Research (audience, competitor, industry and media trends)
o Visualization (mine and format data, bring to life visually in Powerpoint)
o Story Telling (use data and insights to tell a story about the audience, competition, etc. and tease out actionable strategies for the client)
o Manage (work with and manage DGS [India] team, as well as finalize their deliverables)
o Thought Leadership (develop department newsletters, reports, vlogs, articles, etc.)
Ability to research and compile raw data from multiple sources (digital and offline) to build deliverables
o Data collection, pivot tables, charts, screenshots, deck compilation
Ability to manage offshore team members
This person will report to a Sr. Director, Research and Insights
You will have 2+ years' experience at a media/advertising agency, or in a marketing position
You will have expert level on some or all of the following media research tools: Comscore, Nielsen Media Suite Tools (Npower, Ad Intel, Audio, Social), MRI-Simmons, Vivvix (Kantar), Pathmatics, SimilarWeb, SEMRush, Social Media Tools (e.g. Netbase), and MS office suite
You will have ability to uncover insights from large and small data sets to confidently articulate a story. This goes beyond just numbers on a page, but true insights that will help drive strategies for our clients' businesses.
The anticipated salary range for this position is $62,000-$78,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1
About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
