Manager, Regional Marketing (Great Lakes)

Accountabilities:
Execute Regional Marketing plan
Lead Wholesaler marketing communication
Develop customized media plans with wholesalers
Champion Brand Standards and National Marketing Plan
Adopt and adapt US playbook for local markets, performance reporting, and agency roster management.

Key Metrics & Financial Targets:
Brand Growth & Health
Volume & Sales
Trial Rate
Total Consumers Sampled

Own:
Execution of how the MABI National Marketing
Playbook comes to life in the region

Influence:
Sales A&P, Wholesaler funded marketing activities

Veto:
In Market Execution

Collaborative Relationships 

Regional Operations & Finance
Field Sales Team
US Brand Commercialization and Consumer
Connection Hub Team (media & shopper)

Shared accountabilities & support needed or given
• Experiential playbooks, and calendars
• In Market execution

Key Capabilities:
Bachelor’s Degree & 4-6 years of experience in Sales or Marketing experience witin Alc/Bev or CPG.
Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
Proven ability to think creatively, coupled with strong analytical and project management skills

Leadership Expectations:

Keeps goals on track
Makes sound decisions
Seeks input from others
Creates an engaging culture

Career Experience Gained:
Exposure and influence on sales leadership.
Bringing brands to life in local markets