Manager, Regional Marketing (Great Lakes)

Accountabilities:
Execute Regional Marketing plan
Lead Wholesaler marketing communication
Develop customized media plans with wholesalers
Champion Brand Standards and National Marketing Plan
Adopt and adapt US playbook for local markets, performance reporting, and agency roster management.
Key Metrics & Financial Targets:
Brand Growth & Health
Volume & Sales
Trial Rate
Total Consumers Sampled
Own:
Execution of how the MABI National Marketing
Playbook comes to life in the region
Influence:
Sales A&P, Wholesaler funded marketing activities
Veto:
In Market Execution
Collaborative Relationships
Regional Operations & Finance
Field Sales Team
US Brand Commercialization and Consumer
Connection Hub Team (media & shopper)
Shared accountabilities & support needed or given
• Experiential playbooks, and calendars
• In Market execution
Key Capabilities:
Bachelor's Degree & 4-6 years of experience in Sales or Marketing experience witin Alc/Bev or CPG.
Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
Proven ability to think creatively, coupled with strong analytical and project management skills
Leadership Expectations:
Keeps goals on track
Makes sound decisions
Seeks input from others
Creates an engaging culture
Career Experience Gained:
Exposure and influence on sales leadership.
Bringing brands to life in local markets