Manager, Marketing Research & Operations

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Responsible for marketing operations and research. Leads team that is tasked with planning and operations across all GRS NA marketing deliverables. Conducts market surveys and research, to inform progress of GRS NA with clients and brokers and to understand areas of strength and opportunity, engaging with business partners to refine strategies. Designs, manages, and/or supports high impact projects across the entire SBU. Drives adoption of marketing tools and technologies.

Responsibilities

1. Responsible for overseeing the development, implementation and execution of intelligence (consumer, competitor, market, industry) and marketing analysis efforts. Identifies trends and insights from across research studies to define new issues and opportunities. Influences decision makers to consider and take action on insights.
2. Performs operational analysis and coordinates operational excellence across the marketing team. Provides thorough analysis within market, micro/macro, and competitive landscapes. Engages with external creative agency and media partners to support GRSNA priorities.
3. Leads identification, management of and adoption of of marketing tools and technologies to support our frontline discussions. Sponsors projects that drive change across GRSNA Marketing or the SBU as a whole.
4. Designs, manages, and/or supports high impact projects for GRSNA in the areas of marketing strategy development, competitive analysis, and special studies.
5. Identify strategic and operating issues associated with projects that lead to new projects and analyses. Coaches, develops and motivates direct reports.
6. Provides feedback, training, guidance and development of direct reports and other cross functional professionals. Defines individual objectives, evaluates and holds team accountable to high performance. Provides feedback for growth improvements and development plans. Ensures team alignment with project and unit objectives.

• In-depth comprehensive, relevant and current knowledge and understanding of buyers, segments, brokers, competitors and market conditions.
• Advanced knowledge and experience with business and marketing strategy.
• Ability to translate key business and marketplace insights into actionable strategies.
• In depth knowledge of different types of Marketing Research, including the benefits and limitations of each.
• Expert knowledge of marketing databases and querying tools.
• Proven ability to influence other leaders across an organization.
• Ability to adapt style to fit situational need and work well in the face of ambiguity.
• Management experience and/or advanced business degree preferred.
• Ability to communicate effectively and persuasively to achieve impactful strategies across the organization as normally acquired through a bachelor's degree in a business-related field (or equivalent experience) As normally acquired through 10+ years of progressively more responsible and related work experience.

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.
Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

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