Manager, Influencer Marketing

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Manager, Influencer Marketing
Expedia Group is looking to add an experienced Influencer Marketer to our rapidly growing Influencer Marketing team. If you are a self-starter looking for an opportunity to deliver full-funnel impact with talent on an incredible cross-brand team, this is the role for you!
Reporting directly to the Director of Influencer Marketing, this role will help oversee global influencer strategy across Expedia brands (Vrbo and Hotels.com), lead tentpole campaigns and run influencer programs for cross-functional teams, including partnerships, affiliates and global marketing.
You will provide direction and strategic counsel across Expedia Group on how to harness the power of influencers, celebrities and content creators in authentic ways to generate 'scroll-stopping' social moments.
This position will help guide a team of nine influencer marketers to ensure Expedia Group's efforts stay ahead of the curve on trends in consumer behavior and internet & social media behaviors to help deliver outstanding social and influencer work.
What you'll do:

• Join a global team to lead day-to-day influencer execution for Hotels.com & Vrbo brands with the support of two junior colleagues, reporting to the Director of Influencer Marketing
• Craft, manage and execute full-scale global influencer campaigns that support always-on marketing initiatives, objectives and critical metrics that deliver engagement, traffic and conversion
• Strategize and execute launch of new geos markets with campaigns for Vrbo and Hotels.com
• Manage a high-touch portfolio of talent to support Expedia Group's Ambassador Program, highlighting cross-brand influencer initiatives for Expedia, Hotels.com and Vrbo
• Provide outstanding Influencer Marketing counsel that supports the marketing objectives across Expedia Group brands with cross-functional colleagues as well as agency partners; shepherd work through collaborative internal stakeholder reviews.
• Research, vet and engage potential influencers across Instagram, YouTube, TikTok, and Blogs to build a robust pipeline of brand safe talent, in collaboration with the internal social media and PR teams
• Oversee all aspects of the development of content creator briefs for photo/video shoots and be skilled and confident to staff events as needed
• Support Events team with talent coordination and guest list input for large scale consumer and influencer events
• Develop recap materials following campaign execution to measure and evaluate campaign success by channel KPIs
• Provide support and knowledge to junior team members on influencer campaign tactical execution (influencer brand safety vetting, content approvals, pricing, negotiation and internal logistics)
• Monitor creator landscape to inform new influencer campaign strategies
• Support on the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

Who you are:

• Bachelor's degree in related field; or equivalent related professional experience
• 7+ years of demonstrated ability in a marketing or communications role, working with influencers at Influencer Marketing agency or at a brand
• Strong relationships with agents and influencer talent is a must
• Flexible schedule to accommodate a global company contending with multiple active time zones
• Ability to lead a vision and strategy and to be hands-on to get things done
• Brings robust roster of relationships with talent, celebrities and influencers alike
• Experience with leading content creator costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation
• Experience with contracting and nuances of creator SOWs
• Ability to think creatively and independently, as well as collaboratively
• Excellent written and verbal communications skills
• You are comfortable with intense working environments and tight deadlines
• Experience in travel space a plus
• Experience with ApireIQ a plus

#LI-KL2
The total cash range for this position in New York is $116,500 to $163,000. Employees in this role have the potential to increase their pay up to $186,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
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