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Form of workDescription
1-800-Flowers.com is seeking a candidate with a strong background in digital marketing, specifically display and paid social media, who has demonstrated the ability to deliver strong performance and growth over the course of their career, to help further develop our brands. In this role you will be responsible for creating customer centric campaigns that attract customer (both new and retained) to engage with our brands during each stage of their buying journey.
The position requires comfort with multi-tasking while maintaining a strong attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external stakeholders. We are a highly data-driven organization and are seeking a candidate with strong analytical skills and the ability to synthesize information quickly. We are a dynamic, and highly focused team and like to have fun while producing strong growth and revenue.
What You Will Do:
- Manage day to day strategy and operations for Paid Social, Programmatic, and Video campaigns.
- Help manage relationship with our agency and media partners to develop and execute marketing campaigns and strategies that generate positive ROAS.
- Analyze campaign and website performance to determine areas of opportunity and improvement.
- Ideate and implement tests to drive improvements in marketing and website efficiency.
- Work with creative team to guide creative direction for our display & paid social campaigns.
- Identify and test new partners/tactics/formats that will unlock new revenue stream.
- Develop strong relationships with key departments including IT, merchandising, finance, product management, legal, marketing, and corporate development.
The expected salary for this position is $75,000 - $90,000. The actual compensation will be determined by experience and other factors permitted by the law.
Requirements
- 3-5 years of performance based digital marketing experience.
- Experience directly managing social and display. Experience with video campaigns are a plus.
- Strong proficiency in marketing analytics and data-driven decision making.
- Moderate to advanced knowledge of excel.
- Familiarity with developing, running, and analyzing A/B tests.
- Pluses: Knowledge of DCM, AdWords, Social tools, Google Analytics.
- Certification in AdWords are a plus.
About Us
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.
