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CULTIVATE A BETTER WORLD
Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
THE OPPORTUNITY
As the Loyalty Manager, you will oversee the North American Chipotle Rewards program, including driving innovation and engagement with current members. While in this role you will work hand-in-hand with our head of CRM as well as a Program Manager to ensure that messaging and technology are aligned to deliver the best experiences for our more than 38 million members. You'll be energized by, and passionate about, creating a best-in-class loyalty program that not only leads in the restaurant industry but all with lifestyle brands across all industries. You will constantly be reading program results and creating optimization plans while also partnering with cross-functional teams and leading at least one direct report. Additionally, you will support all offer promotions and consult with local country teams as they launch the international expansion of Chipotle Rewards.
WHAT YOU'LL DO
- Establish and execute the Loyalty marketing roadmap and strategic plan
- Partner with Brand Marketing to deliver a member acquisition strategy and tactical approach to grow the active base of program
- Engage with vendors to execute Loyalty marketing campaigns focused on retention and engagement
- Work with internal analytics teams on measurement and analysis to constantly test, refine and scale campaigns
- Partner closely with a Product Manager to inform program enhancements and innovation
- Manage cross-functional meetings to drive Loyalty strategy, measurement, and business needs
- Partner with the CRM Manager to deliver a seamless experience for members across email, SMS and push
- Partner with Restaurant Ops and Brand Marketing to drive in-restaurant marketing enhancements
- Troubleshoot technical issues with Loyalty vendors and Customer Care team to ensure seamless experience for members
- Monitor and report on competitive programs to ensure program relevance
WHAT YOU'LL BRING TO THE TABLE
- High school diploma or general education degree (GED) required
- Bachelor's Degree (BA/BS) from 4-year college or university preferred
- MBA or pursuit of an advanced degree is a plus
- 5+ years of experience in Retention marketing specifically within CRM, loyalty marketing, email, and digital marketing
- 1-3 years of supervisory experience
- Strong understanding of existing and emerging loyalty marketing best practices and technologies
- Proven experience in testing methodologies, versioning, and personalization
- Strong vendor management experience
- Ability to multitask and juggle multiple requests and projects in a fast-paced environment
- Strong organizational and time management skills
- Ability to work independently as well as collaboratively
WHO WE ARE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has over 3,250 restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on the 2023 list for Fortune's Most Admired Companies and Time Magazine's Most Influential Companies. With over 110,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit
PAY TRANSPARENCY
A reasonable estimate of the current base salary range for this position is $110,000 to $152,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit
Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.
Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)
Work Location:
9998 - 610 Newport Office-(09998)
610 Newport Center Drive
Newport Beach 92660
