Lead Business Systems Analyst

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that improve people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology create improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can succeed. Our differences make us richer and ensure stronger relationships with each other and foster greater impact for our clients. We engage with our communities to promote positive social impact by promoting equity and working to create a digital society that works for all. Merkle is an agency of dentsu.

As a key member of the Data transformation office, this business analyst will be at the forefront of Merkle's transformation to leverage data to be an intelligence driven organization and utilize emerging technologies such as AI to improve data quality and usage for business insights. This role will be crucial in executing Merkle's data strategy on data governance, enterprise data management and master data management that will positively impact the performance of our service line and functional teams.

The BSA functions as a liaison between the end users and the dentsu technical team. The purpose of this role is drive requirements for projects and solutions. Working directly with end user to ensure accurate documentation is captured, and the provide general subject matter expertise on how to capture requirements that meet data management needs to capture how data is received, validated, and used in downstream systems/processes. BSA drives requirements feasibility analysis based on business priorities and data availability. This role will work directly with the project manager and architect to ensure all functional and nonfunctional requirements are well documented, understood and adequately traced to end user testing.

Responsibilities

• Own solution requirements gathering working with key stakeholders
• Elicits and documents data/system requirements through written and verbal methods
• Rationalize data, business and process requirements and translate all the inputs into functional design.
• Synthesizes complex information into concise, readable, unambiguous written requirements
• Own data analysis to ensure that business and functional requirements can be met.
• Communicates at very high level, both written and verbal, to both internal and external stakeholders
• Validates incoming data attributes aligned with defined field values to ensure proper use cases are applied
• Possesses higher-level understanding of database and data management concepts and principles
• Applies quality assurance techniques and best practice

• Bachelor's Degree or equivalent experience is required.
• 5+ years of technology implementation experience in the field of data management
• 5+ years' experience documenting requirements for the purposes of scope management, design, development and testing enablement through traceability
• 5+ years' experience working with various methodologies including Agile
• Hands on experience with relational design concepts [e.g., table design, table relationships, primary and foreign key designations].
• Experience with user acceptance testing
• Strong customer service orientation; consistently meet commitments; demonstrated desire to exceed expectations

The anticipated base salary range for this position is $78,000k- $126,500k. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-LD1 #LI-Remote

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.