Junior Media Buyer (Dallas, Tx)

Lido Labs is seeking a DFW-based Junior Media Buyer with a proven track record in developing, managing, and executing paid media campaigns on platforms such as Facebook, Google, and other digital advertising channels.
The ideal candidate will play a pivotal role in the organization's marketing team, leveraging their expertise in media buying to strategize and execute effective performance marketing campaigns that align with the company's objectives. This role demands a deep understanding of digital advertising practices, the ability to optimize campaigns for optimal performance, and a commitment to achieving measurable results.
This is a full-time hybrid role based in Dallas with a 3-day in-office requirement. Reporting to the Director of Marketing with a dotted line to the COO, this position offers a competitive base salary, complemented by a performance-based incentive structure that includes annual bonus and uncapped commission potential. The success criteria for this role is gross profitability, so highly motivated, driven individuals with hands-on experience in direct response marketing are encouraged to apply.
Responsibilities:

• Build, launch and manage dozens of Facebook campaigns across several different accounts
• Improve campaign performance through continuous testing and optimization of budgets, audience targeting, creatives and copy
• Manage vendors to procure new ad creatives daily
• Analyze, build and edit landing pages in Wordpress to increase click-through and conversion rates
• Upload revenue and cost data daily to ensure accuracy of reporting
• Complete deep analysis, comparing results across platforms, to determine campaign effectiveness
• Deliver daily reports with insights to Leadership Team
• Identify and troubleshoot technical issues related to paid advertising campaigns
• Attend weekly meetings with digital marketing consultants and implement agreed-upon strategies
• Experiment with new ideas, opportunities, platforms and channels under Director of Marketing's purview

Requirements:

• 2-3 years of direct, proven and hands-on experience in media buying, particularly Facebook ads management (experience in other platforms is a nice to have but not required)
• 1 year of experience building and editing content in Wordpress
• Good copywriting and basic design skills (Canva experience preferred)
• Effortless understanding of marketing/advertising jargon (CPA, CPM, ROAS, LTV, etc.)
• Interest in following advertising and media trends, including AI efficiencies
• Working knowledge of Google Analytics 4
• Experience working in a fast-paced corporate or agency setting
• Strong critical thinking skills, attention to detail and accuracy
• Excellent organizational and time management skills
• Ability to work independently as well as in a team environment
• Ability to take honest ownership of both the good and the bad
• Flexibility to adapt to and pivot in line with changing priorities

Working at Lido Labs:

• Hybrid schedule (3 days in Dallas office, 2 days work from home)
• A fun, start-up style office environment, where everyone contributes to our success
• Work with team of talented, smart colleagues
• Professional growth opportunities and on-the-job education from experienced mentors through the Lido Evolves program
• Paid lunches on company all-hands meeting days
• Option for 100% company-paid health insurance coverage
• Eligibility to participate in the company's 401(k) retirement savings plan with employer matching contributions

About Lido Labs
Lido Labs family of brands is committed to making the internet a smaller place. Every day we peel back the complication of online advertising, connecting localized service providers with their next customer.
As online advertising has evolved, technology has become critical. At Lido Labs, we customize consumer communication through our proprietary suite of marketing tools and processes. This advantage, combined with our proven proficiency to architect high performance marketing funnels, has propelled the brands we manage to the top in their respective niches.
Focused on fulfilling the needs of a passionate consumer, Lido Labs directs its attention to the promotion of products and services with an emotional connection to its audiences. Solving problems for people through designed personal connections on the world wide web is the cornerstone of the Lido Labs foundation.
We exist to inspire hope, extinguish fear, and bring help to people searching for solutions in the real world.
The Lido Labs brands include Concealed Coalition (concealedcoalition.com) and American Service Pets (americanservicepets.com).
Lido Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other legally protected class.