Integrated Media Planner

Acadia is a modern media and growth agency. We have a bottom-up approach to media that is very accountable and addressable. Media is not one thing at Acadia it can be many things. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

RESPONSIBILITIES

Media Strategy and Planning:

• Design a full-funnel marketing program that considers the role of full funnel media and key tactics to support client objectives (Audience Targeting, Channel Expansion, Creative Messaging, Measurement, Testing and Experimentation)
• Oversee design and execution of custom media programs to drive business KPIs across all media types (Video, Display, OOH, Native, Streaming Audio, Podcasts)
• Plan and buy addressable media for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV, OTT)
• Able to take a client’s true target audience (not demo, but actual audience) and use cutting edge tools and data to build unique and modern media plans
• Collaborate closely with teammates to share and gain client approval of strategy
• Foster client relations and support growth of business
• Work with publishers/media partners to develop effective and bespoke media solutions
• Manage client-facing reports, budget tracking, measurement and implementation of optimizations to improve performance against KPI
• Aid in RFP responses and development of new business opportunities for the agency

Media Research Analysis:

• Ability to use various planning tools and methods - or even rely on publisher tools - to make informed media decisions
• In other words, not relying on some black box planning tool that has fake answers (*wink*)
• Lead collaboration on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization
• Understand and experienced with tag management, conversion tracking and pixel placement
• Use unique planning tools to find new types of data to inform a thesis, such as SEO data

Enough about us, let’s get to the YOU:

• You are an experienced Integrated Media Planner/Supervisor who truly wants to not be trapped in a box when it comes to addressable media.
• You have experience in and actively seek your own space of authority, room to innovate and work in a great culture that is focused on employee growth.
• You consider yourself as a planner/buyer/strategist who loves to be behind the wheel of execution of omnichannel media strategy, including:
• Researching market trends and audience insight using various intelligence tools
• Developing media plans that takes into consideration all channels of paid media, their integration and coordination.
• Launching campaigns in platform adhering to media plan and audience strategy.
• Building campaign reports and sharing with internal and external stakeholders alike.
• You have natural communication and presentation skills, with an ability to frame up succinct recommendations for client contacts and internal management.
• You carry an enthusiastic attitude; willingness to help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions.
• Your eye for detail and organization skills work simultaneously on numerous media objectives in a comprehensive method.
• You are comfortable with service as a POC for providing feedback and recommendations to clients on how to spend their advertising budget, adjust tactics and optimizations to meet KPI.

EXPERIENCE
Ideal candidates have ~5 years of experience working in an ad agency/media agency environment.