Influencer, Affiliate, & UGC Marketer

Influencer Affiliate & UGC Marketer

Onsite Position - Located In Perham, MN

Kenny’s Candy & Confections

Our Coolest Benefit - Profit Sharing!

In our most recent fiscal year, KLN Family Brands paid out over $6 million in profit-sharing to our employees!!!

Our Story

KLN Family Brands is a 3rd generation family-owned business that started in 1964 with its corporate headquarters located in Perham, MN, in the heart of MN lakes country. Together, our companies manufacture a diverse and expanding range of high-quality human and pet food products.

At KLN Family Brands, our vision is that “We are a proud people-first company. We are successful because of trust-based relationships, and first-rate products for our families and friends. We better the world by caring for others. We challenge. We grow. We inspire.”

Some companies have to “fudge the story” a little. Some need the extra “spin” to shine a positive light on themselves. That’s not who we are at KLN Family Brands, and that’s not what we do. We tell the story of our brand – our people, the quality of our products, our spirit & moxie, our tradition, and the way we treat our community & beyond. We do it in a genuine way because we genuinely believe we’re a pretty amazing company.

We’re now hiring an Influencer & Affiliate Marketer that will be responsible for identifying, on-boarding and managing relationships with digital influencers and affiliates. If you’ve been looking for a way to make a real impact and help us continue to grow our brands, then keep reading. You may have just stumbled upon the perfect role!

The Opportunity

We operate in an extremely dynamic and competitive space. In this environment, customers are incredibly discerning and want to know the whole story – the company’s culture, core beliefs and vision for the future. Our customers do their homework, and in today’s market, they want to know that they’ll be buying from a company with a purpose and a structure to provide the support that they need.

As the Influencer and Affiliate Marketer you will work closely with our Marketing & Sales team at Kenny’s Candy and Confections. This role requires an individual who is savvy in the digital and influencer space, understands our brands, and is able to effectively communicate our values and products to a wider audience.

• Influencer Relationship Management:
  • Identify and engage with potential influencers aligned with the brands’ values and target audience.
  • Negotiate contracts, terms, and deliverables with influencers.
  • Oversee and manage influencer campaigns ensuring they meet objectives.
  • Ensure influencer content adheres to brand guidelines and FTC regulations.
  • Measure and report on the effectiveness of influencer campaigns, providing insights and recommendations and future campaigns.
• Affiliate Program Management
  • Develop and optimize the affiliate marketing program.
  • Identify and recruit new affiliates, bloggers, and other potential partners.
  • Oversee affiliate promotions, ensuring brand consistency and compliance.
  • Monitor and analyze affiliate performance to measure effectiveness and work on continual optimization.
• UGC Management:
  • Identify, curate, and leverage high-quality UGC that aligns with the brands’ messaging.
  • Build relationships with users and influencers to encourage the creation of UGC that can be featured on brands’ platforms.
  • Ensure proper permissions are obtained for all UGC utilized.
• Content Collaboration:
  • Collaborate with influencers and affiliates on content creation to ensure it aligns with brand messaging and goals.
  • Coordinate with internal teams to align influencer and affiliate efforts with broader company initiatives.
• Budget Management:
  • Manage budgets for influencer and affiliate programs
  • Ensure maximum ROI through efficient budget allocation and campaign management

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong computer skills or ability to learn necessary skills – specifically Microsoft Office Suite
• Knowledge of basic office equipment
• Able to self-prioritize multiple tasks and reprioritize as needed
• Self-Motivation
• Great organizational skills
• Exceptional communication skills, both verbal and written