Industry Product Marketing Manager, Retail and Manufacturing

The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large Retail and Manufacturing organizations.

This is a highly cross-functional role, working alongside our product, marketing, and go-to-market teams.

Job Duties and Responsibilities:

• Build the go-to-market playbook for Retail and Manufacturing industries by identifying key personas, sizing the market and understanding the competitive landscape
• Create industry-specific messaging and assets to articulate how Okta solutions address these industry business challenges
• Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel
• Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle
• Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers
• Represent the voice of the customer to align internal product and partner roadmaps with industry’s needs
• Be the public face of manufacturing thought leadership at virtual events and demand gen activities such as webinars

Required Skills:

• 3+ years of Product Marketing, solutions marketing, or experience with IT products in the manufacturing industry
• Proven track record of marketing or selling to business decision-makers within large organizations
• Strong written and verbal communication as well as presentation skills
• Ability to drive complex, cross-functional projects without a proven playbook
• Understanding of technical challenges within Retail and Manufacturing companies, including an understanding of their business goals

Education: Bachelor's Degree