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Form of workJob Description
#AintNoBettaThanChiappetta. Chiappetta Shoes has been in business for 103 years and we are looking for individuals to rebuild our marketing department! We are a great shop looking to do BIG things right now and we need creative, organized, and motivated individuals to help us continue our marketing operations! First and foremost, Chiappetta Shoes is looking for a strong design mind, someone that can talk the talk when it comes to typography, storyboarding, good design, and engaging content in all channels (print, Facebook, Instagram, YouTube videos, and blogging). The primary tasks of this position will be creating content, maintaining, and managing the daily marketing operation.
FORMAL GRAPHIC DESIGN EDUCATION is 100% required. DO NOT APPLY IF YOU DO NOT have a full education in Graphic Design.
Primary Qualifications and Skills:
- Adobe Creative Suite including Illustrator, Photoshop, Lightroom, and Premier Pro.
- Photography and Video shooting and editing.
- Blog editor management (currently using Bloggle on Shopify).
- Ability to learn footwear and inventory quickly.
- A love for data and organization.
- Ability to buy into the Chiappetta Crew, what we do and who we are.
Additional Marketing Skills Required:
- Videography skills including storyboarding, editing, and distribution.
- Facebook Ad Manager.
- Klaviyo email marketing familiarity.
- Manage and execute on a marketing campaign.
- Google Analytics.
- CRM and Marketing Automation.
Bonus: SEO Skill Set:
- Optimizing copy and landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
The groundwork and infrastructure is set for significant growth to scale our brand, personalities, and knowledge-base to the world! We want winners, hustlers, people that know how to grind and scale Chiappetta Shoes to the next level. We need someone that has a strong background in both marketing and design with some knowledge of SEO. A multi-tool skills background is most preferable (also unicorns... we like unicorns.
RATED BEST COMFORT SHOE STORE IN THE COUNTRY (literally... https://footwearplusmagazine.com/plus-awards/the-24th-annual-plus-awards/).
In our world, technology plays a vital role for the future but personal customer service will always be at the core of what we do. We’re people people. Chiappetta Shoes is an essential part of the Kenosha community and as such, our people have to play a part in upholding the values that make this city great. Being a part of the Chiappetta crew is a responsibility as well as a privilege. Chiappetta Shoes runs with a tight crew. Most of us have been together for years. As a part of the next generation, we are looking for new blood, new faces, and great ideas.
The Chiappetta Shoes culture is very important for everyone in the organization as well as the future. What makes us, us is comprised of these values:
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WE PRACTICE CONFIDENCE, PRIDE, COMPASSION, AND EMPATHY
When executing problem-solution based sales, these four values are of utmost importance. Confidence comes from knowing what you are talking about and having a deep and wide knowledge base of a customer’s problem. Pride comes from offering great solutions, ones that can empower a person to change for the better. Compassion allows us to actually learn and care about a customer. Empathy is what gives our solutions value; we ask ourselves would this be good enough for yourself, for your own mother? One of our mantras is from a Maya Angelou’s quote: “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
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WE LOOK TO BE LEADERS IN OUR FAMILY AND COMMUNITY.
Hey we’re people-people! And as a heritage member of Kenosha and the South Eastern Wisconsin region, we have a name to live up to that has spanned multiple generations. We treat our community like our family, with love, respect, and patience. Chiappetta Shoes has been the elected the Best Shoe Store in Kenosha since 2014 and we intend to keep that run going!
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WE ARE GUERRILLAS.
We rely on high energy, imagination, and the unconventional. We are aware of everything; what the new shoes will be for next season, what our competitors are doing and planning, and everything in between. We are contributors; when we spot trends, we report, we analyze, and we profit. Creativity comes from knowledge, and creativity is what creates competitive advantages. Having a smart and imaginative workforce is vital to a small business.
