Head Of Digital

Company: BerlinRosen Holdings

Job title: Head of Digital

Position type: Full-time

Location: New York, N.Y.; Washington, D.C.

Salary range: $200,000 - $250,000, plus EOY bonus

BerlinRosen Holdings was launched in 2022 and is the holding company of BerlinRosen, Onward, Derris, M18, Glen Echo Group, Inkhouse and Message Lab. Our network of partner entities provides consulting, strategic communication, branding, advertising, marketing, DEI, digital and creative services. Our clients are leaders across the consumer, lifestyle, arts & culture, real estate, hospitality, technology, and nonprofit sectors. We also have robust political, advocacy and public affairs practices.

From leading technological innovators, to institutions that help our cities thrive, to nonprofits and candidates at the forefront of the most pressing causes of our time; we take a message-first, results-focused approach to communications challenges, delivering high impact media, digital strategy and advertising to our clients.

People of color, people with disabilities and women are strongly encouraged to apply. BerlinRosen is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

Role accountabilities:

As the Head of Digital, you will…

• Create a best-in-class model to include shared thought leadership, creative thinking and resourcing, where needed - including processes and policies to implement and model. Offer leadership and share best practices across the HoldCo network of six firms
• Act as a senior leader across digital teams, increasing the agency's digital fluency and capabilities and ultimately driving overall cross-functional collaboration
• Understand capabilities and skill sets of team members, foster and manage opportunities for growth, including overseeing organizational restructuring and optimizing team functionality, including the potential to manage staff embedded on other teams.
• Evaluate industry trends and leverage audience-first channel strategies
• Ensure digital tactics are fully integrated with teams' work, including throughout client service the business development process
• Drive new business opportunities and services to increase digital leadership, revenue and profitability
• Work with other senior leaders to develop a marketing innovation strategy to maximize digital budget value
• Measure ROI for digital projects or clients, streamlining approaches as needed to ensure we are investing in the appropriate tools and resources
• Define, test and build new digital offerings

Qualifications:

• 10+ years of brand, communications, digital or content strategy experience, including experience managing medium to large budgets (including ad spends, client budgets, etc) preferably as Head of Digital or other relevant management position for an agency
• Deep experience managing a team of Digital strategists to develop and execute initiatives (e.g., Google, third-party media providers, social media platforms, email, SMS and more)
• Direct team management experience, and a commitment to staff development, professional growth and mobility, and building a diverse and inclusive team
• Experience and deep understanding with the agency business model(s). Experience at an earned/traditional media agency is a plus
• Extensive and up-to-date technical knowledge of the full range of Digital marketing and communications services
• Evaluate industry trends and ensure audience-first channel strategies and digital tactics are fully integrated with teams' work, including throughout client service the business development process
• Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to internal and external audiences
• A track record of business development and client development
• Ability to develop and implement unique systems
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities and projects simultaneously

Interested in this role but it's not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We're eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.

#TP-1 #LI-HYBRID